Customers are coming into the sales process more and more educated, but many organizations are stuck running the same play for everyone.

Join Jake Dunlap (Founder & CEO of Skaled) to learn how companies are adapting their B2B processes to this new world—where people are coming in with very different expectations and levels of education.

Guest:

Jake Dunlap – Founder + CEO of Skaled

You’ll learn:

  • How to reverse engineer an ideal customer journey and sales process
  • How to add intent-based sales questions to your discovery process
  • How to triage high intent buyers to close deals faster

Watch it here