7 Most Overlooked Efficiency Killers: How to Spend More Time Selling


Adam BeckerChief of Staff to the CRO at Conga

Kelsey BriggsSales Operations Manager at Conga

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

You may have heard that sellers spend less than 40% of their time actually selling. So you’ve invested in enablement and technologies to help them use their time efficiently.

But even with more than 7,000 sales tools available for sellers today, there are still seven key areas of the sales process that remain inefficient in most organizations.

We’ve got some ultimate efficiency nerds who’ve put together a lesson plan for identifying the biggest time-wasters, and implementing no-nonsense fixes. Watch Adam Becker (Chief of Staff to the CRO) and Kelsey Briggs (Sales Operations Manager) from Conga discovered how to increase your sales efficiency.

What You’ll Learn:

  • Why sales is still so inefficient (even with all the tech help you could want)
  • The 7 most common inefficient actions reps take
  • How to get your reps spending more than 50% of their time actually selling

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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