Guest: Alex Laats – EVP, Product and Strategy at Brainshark
Moderator: Richard Harris – Founder at The Harris Consulting Group
Over the past few years, the partnership between enablement and sales management has become increasingly important. Yet while the two sides should form a collaborative force for sales productivity, it doesn’t always turn out that way.
One primary focus for enablement teams is the readiness of the sales organization, and whether the training and resources they provide are ‘working’ for reps. Sales managers care about readiness too, but often need help identifying the best ways to support and coach their teams to better performance.
In this webinar, we were joined by Brainshark’s Alex Laats in a discussion of how data can help bring sales management and enablement leaders together to put sellers in the best possible position to succeed.
What You’ll Learn:
- The importance of the sales management-enablement partnership, and how data-driven strategies can strengthen that connection
- How data and technology can help provide both parties with a “single view” of sales rep success
- Practical examples of how data-driven sales readiness can improve your overall enablement strategy
Watch it here
