Powerful Tricks Every Salesperson Should Steal from Marketers

Guest: Heidi BullockCMO at Engagio

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Have you ever noticed that many of the best salespeople seem to know some sort of secret to success? What is the magic power that separates top performers from the middle of the pack?

We believe a big part of it is a deeper understanding of and alignment with marketing. Top sales reps get how things are sold from the very top of the funnel all the way down – not just what happens after a meeting is booked.

Watch the replay of this webinar to learn the surprisingly simple marketing tricks and tactics behind the success of top sales reps.

What You’ll Learn:

  • The three biggest tricks marketers use that salespeople should steal
  • What causes the marketing/sales divide and why it needs to die
  • How salespeople can make their marketing teams more effective without much effort (hint: alignment)

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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