The Only Real Way to Move the Middle and Turn B Reps Into A Reps


Jake BralyVP Marketing at Highspot

Rob JeppsenFounder & CEO at Xvoyant

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

When was the last time your revenue goal decreased? Yeah, us too.

The only way to hit those ever-increasing goals is to continue improving sales rep performance. But even with tools to improve efficiency, less than 50% of reps make quota.

To meet revenue goals, leaders must figure out a way to thaw the frozen middle — that is, transform B performers into A performers.

In this webinar replay, learn the key tips and tricks to replicate successful behaviors, processes, and content across your entire sales organization.

What You’ll Learn:

  • How to identify the most important behaviors of top-performing reps that other reps should copy
  • Key motivators for average-performing reps with potential
  • Ways to get more reps speaking like top-performing reps
  • The secret to replicating the attitudes of your top-performers

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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Insider access to the GTM network and the best minds in tech.

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Insider access to the GTM network and the best minds in tech.

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