A Fresh Approach to Sales Performance: Workplace Equality


Lori RichardsonFounder at Women Sales Pros

MaryAnn WoffordAVP Sales Heroku at Salesforce

Roisin HughesVP of Sales Financial Services at Salesforce

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Want to Improve Sales Performance? Build a Culture of Equality

Do all the employees in your organization feel valued and empowered to do their best work? Are their voices heard? Regardless of their race, ethnicity, gender identity, age, religion, ability, or sexual orientation?

Employees who feel their voices are heard at work are nearly five times more likely to feel that empowerment.

Building a culture of equality in the workplace isn’t only the right thing to do; it’s the smart thing to do. 


Because a growing body of evidence suggests that the two components of equality — diversity and inclusion — are essential to building a workforce that can compete in a global economy.

What You’ll Learn:

  • The business value of inclusion (like outperforming your competition by 33%)
  • The importance of employee resource groups (and 10 groups that you can tap into for this)
  • 4 equality ally practices
  • And more…

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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Insider access to the GTM network and the best minds in tech.

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