Episode 42: A Mistake in Every Sentence

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: Will, Can we connect to discuss partnership opportunities?

Hi Will, Greetings!

I came across your LinkedIn profile – liked how passionate you’ve been with work and it’s great to see you leading your company to newer heights.

I am from, XXXXX XXXXX a 350+ member, Certified partner with multiple Global IT vendors PEGA, Microsoft, Oracle, TOSCA, Google. We have centers of excellence in Cloud, Custom Software Development, DevOps, PEGA, SaaS, AI, Data warehousing, Data Analytics, BI, and Testing. We would be happy to be a seamless extension of your team.

Can I schedule a quick call today or tomorrow to explain more about it? Eagerly looking forward to hearing from you.

Thanks & Best Regards,
REP’s Name


Will’s Take

Subject: Lavender Size: Are you outsourcing?

Hey Will,

I came across Lavender from our work helping teams in healthcare & insurance with sales automation. Can’t lie… I was a bit surprised.

Given the quality of your extension, I thought your team would be much larger.

Is the team outsourcing some of that work today? If not, we can help offload some projects that might bottleneck your progress.

Follow up with a thoughtful bump:

Hey Will,

Given your team size, I’d be surprised to hear you hadn’t considered outsourcing dev. Did you have any feedback on my note below?


Have a question about your sales email? Start a discussion in the community.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Trending Now

You may also like...