Episode 49: Your New POC

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!

Subject: Your new POC (Company)

Hi Will,

Happy Halloween! Know you’ve been engaged with Your Contact since early Summer,but today was Your’s last day with Company. Reaching out with a friendly “hello” as I’ll be your new point of contact moving forward!

Thought to shoot you an invite to Company’s Activate Tour NYC coming November 9th from 4-8 pm! It’d be great to meet you in person as it’ll be an awesome night to connect with fellow marketers, Company execs, and Company customers in NYC. Would love for you to pop by and network with fellow leaders within the industry!

Congratulations on your continued success and hopefully I’ll see you there!


Take 1

Subject: NYC Wednesday?

Will –

We’re hosting an event for marketing leaders this Wednesday. Can I count you in?

We’re getting some of our top Company customers in NYC together. Thought you’d enjoy.

I know your cofounders are based in NYC. Saw your location set to Atlanta, but I wasn’t sure if you’d be around.


Ps. It’s been a minute since you last caught up with your account manager Niki. She’s since left, so a little heads up I’ll be your new point of contact.

Take 2


Company | bandwidth | NYC

Hey Will,

You last connected with us in June. It didn’t seem you had time to focus on implementing Company then.

Given the posts on hiring, I was curious if things have changed.


Ps. Know you and your cofounders have been traveling. You in NYC on Wednesday? We’re getting a few marketing leaders together for dinner & drinks.

Have a question about your sales email? Start a discussion in the community.

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