Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Want to write sales emails like a pro?

Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

Watch the re-write, and check out the before and after emails below!



I wanted to follow up on my last email.

Our retention rate working with companies like yours is 87% after 2 months because we keep bringing them new customers.

Our email tech + your killer offer, sent 100s of times a day to targeted lead lists – you will consistently generate leads.

Simply put – what we do, works.

Because we are specifically looking for data, analytics and software companies similar to you, we only have 5 spots available in your industry.

Would you be open to discuss the above over a quick 15-minute call?


Follow Up 1: BAR Your Case Study

Will, are you familiar with _____?

When we met them, they seemed to be at a similar stage. Most leads came through their PLG motion.

We bolted onto their outbound team. Specifically, we focused on helping scale up their individual user base.
As a result, their team had to 2x to manage the qualified inbound. Monthly MRR growth has 2x’d.

Has your team done any outbound for this yet?


Follow Up 2: Thoughtful Bump

Hey Will, did you catch my note?

I reached out because we’ve been having a lot of success working with PLG driven companies.

If outsourcing some of your outbound isn’t a priority, just let me know. Happy to share some of what we’ve seen working.


Have a question about your sales email? Start a discussion in the community.

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