GTMfund

The ONLY Webinar on the Planet that ACTUALLY Closes the Gap Between Marketing & Sales

Guest: Becc Holland – Head of Sales Development at Chorus.ai

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” – Sales Manager.

“Why can’t sales just, like, close 10% of the leads from my webinar last week?” – Marketing Manager

Sound familiar? Yeah… you’re not alone. 

Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!

In this webinar, she revealed the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.

What You’ll Learn:

  • How to redefine age-old terms like “MQL” & “ICP” to ensure you deliver QUALITY leads to your sales team, not just quantity.
  • How to Comp & Measure your marketing team to directly align them to your Sales & SDR team so you “win as a team and lose as a team” (Hint…. It ISN’T measuring your marketers on “influenced pipeline” OR “closed-won revenue”)
  • How to build a comprehensive playbook that enables your SDRs to 3X their booked meetings from your MQLs (Content Downloads, Webinar Registrants, Event Attendees, etc..)
  • How to ensure your SDR team and AE team is fully up to speed on all marketing efforts, WITHOUT any brutal “Internal Alignment” meetings that everyone snoozes through 🙂

Watch it here

Picture of Scott Barker

Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.
More from Scott

More like this...

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Trending Now

You may also like...

Load More

What is GTMnow?

GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

Want insider access? Sign up here.

SUBSCRIBE FOR WEEKLY INSIGHTS FROM GTM LEADERS

Experience, strategy, and insights to help take you from 0 to IPO.

By Type
By Topic
.
Latest Posts
Legal
© 2025 GTMfund LLC