Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
ZoomInfo just made a bold move: they changed their Nasdaq ticker from $ZI to $GTM.
From our lens, this is a brilliant move and signals something far bigger than a rebrand.
The market also took notice. ZoomInfo shares jumped 7.4% to $10.04 on the day of the announcement!
It’s a bet and a signal that go-to-market isn’t just a function, it’s the system every company needs to win.
GTM is having its moment (and it’s just getting started)
To really understand what’s happening, let’s zoom out.
Shipping product is easier than ever. AI has eaten chunks of the stack. Cursor, Poolside, Create, GitHub Copilot – tools like these are turning weeks of engineering work into prompts.
Even Sam Altman said Cursor might be the most exciting app-layer product he’s seen because it can basically write code for you.
What that means for founders is simple: the technical moat is shrinking.
So if the playing field is leveling on the build side, what’s left? Distribution.
Go-to-market becomes your edge.
This is the wave ZoomInfo is riding. And it’s the same one we’ve been building around at GTMfund for years.
What ZoomInfo is really saying with $GTM
For years, ZoomInfo was known as the best B2B data company in the world. “Data” was their identity. But they’ve transformed from just B2B data to a broader scope, a full platform for go-to-market operators. CEO Henry Shuck shares a quick video on this here.
ZoomInfo is betting its public identity on a new idea: that companies no longer win just by having the best product – they win by going to market better and faster than anyone else. The team proudly shared thoughts on this moment, like the COO here.
Their updated platform reflects that:
- GTM Studio: Design, enrich, and launch GTM plays without needing help from BI.
- ZoomInfo Copilot: An AI assistant that guides reps with next-best actions and real-time intel.
- ZoomInfo Marketing: Orchestrate and measure full-funnel campaigns tied directly to buyer intent.
Their thesis: Sales, marketing, and RevOps shouldn’t run in silos. They should operate as one integrated revenue engine – aligned by shared data and driven by the same signals.
This shift mirrors what we see every day with early-stage teams. You’re not struggling because your product isn’t good – you’re struggling because your GTM systems are duct-taped together. Misaligned messaging, broken handoffs, CRM chaos, a lack of clarity on what’s working.
ZoomInfo is saying: what if all of that was one system?
Why it matters for founders and GTM operators
Here’s what this all boils down to:
You don’t need another dashboard. You need clarity.
You don’t need more tools. You need GTM alignment.
You don’t need fluff. You need results.
And you need it early. Because the winners in SaaS today don’t just ship, they execute.
We have been hearing this in GTMfund founder meetings for years. When we ask what their biggest priorities are when building the cap table, we almost always hear “funds that support distribution” as number 1.
Even the data shows that go-to-market execution is what keeps founders up at night.
GTM is the differentiator
Changing a Nasdaq symbol isn’t a light lift. It takes months of planning, legal, investor comms, and a hard internal reset. You don’t do it unless you’re fully committing to a new identity.
ZoomInfo just did that. And in doing so, they validated something early-stage founders already know deep down:
Product is becoming table stakes. GTM is the differentiator.
ZoomInfo isn’t just making a branding move. They’re putting their flag in the ground.
GTM is the differentiator.
We’ve been saying it for years. ZoomInfo just made it official.
GTM 2025 roadshow
If you want a front-row seat to what the future of GTM looks like, ZoomInfo is hitting the road. The GTM 2025 Roadshow is taking place right now, you can sign up here:
Tag GTMnow so we can see your takeaways and help amplify them.
✅ Recommendations
Watch the AI SDR Summit (it’s on-demand and free!)
Stream Qualified’s first annual AI SDR Summit on-demand and hear how leaders from companies like G2, 6sense, Salesforce, and so many more are leveraging the power of AI SDR agents to scale their inbound and outbound pipe gen motions.
Check out candid conversations about the state of the AI SDR agent landscape, inbound and outbound playbooks, and real results from marketers at the forefront of the agentic marketing era.
👂 More for your eardrums
GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
Mike Walrath is the CEO of Yext and a longtime builder in the digital media and advertising space. From founding Right Media (acquired by Yahoo!) to co-founding Moat (acquired by Oracle), Mike’s spent the last two decades shaping how the internet works behind the scenes.
Listen on Apple, Spotify, YouTube, or wherever you get your podcasts by searching “The GTM Podcast.”
🚀 Startup to watch
Owner – closed a $120M Series C and now sits at a $1B valuation. An inside look to their latest funding co-led by Alex Kurland of Meritech and Shalini Rao of Headline.
Stotles – launched a major revamp of their platform to help grow public sector business. It has one tool where teams can create strategy, build pipeline, track tenders and win bids.
👀 More for your eyeballs
Alexa Grabell went from hacking together sales tools to building Pocus—a platform trusted by Asana and Canva. Her secret is 350+ customer interviews, a community-first mindset, and the kind of grit every GTM leader needs.
🔥 Hottest GTM jobs of the week
- Account Executive at Noibu (Hybrid – Ottawa, ON)
- Manager, Business Development Representative at Owner (Toronto, ON)
- Sales Development Representative at TrustLayer (Remote – US)
- Account Manager, Startups – APAC at Vanta (Hybrid – Sydney, Australia)
- Head of Partner Programs & Strategy at Writer (Hybrid)
See more top GTM jobs on the GTMfund Job Board.
If you’re looking to scale your sales and marketing teams with top talent, we couldn’t recommend our partner Pursuit more. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.
🗓️ GTM industry events
Upcoming go-to-market events you won’t want to miss:
- Web Summit: May 27-30, 2025 (Vancouver, CAN)
- GTM 25 Roadshow Boston: June 3, 2025 (Boston, MA)
- Pavilion CRO Summit: June 3, 2025 (Denver, CO)
- GTMfund AGM: June 5-6, 2025 (NYC, NY)
- GTMfund Dinner: June 11, 2025 (London, UK)
- GTM 25 Roadshow San Francisco: June 12, 2025 (San Franciso, CA)
- GTM 25 Roadshow London: June 19, 2025 (London, UK)
- Pavilion GTM Summit: September 23-25, 2025 (Washington, DC)
