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Prefer to get started with the most widely consumed content? Start here:

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5 different paths to launch AI agents (with examples)

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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

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How to Get Hired Before the Role Is Posted

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Join over 50,000 revenue professionals

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Content is consumed in all 50 US states and across 136 countries.

Revenue professionals come from companies that include:

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AI

If you’re an AI leader or seeking to improve upon AI strategy and implementation:

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Claude Code for Everyone

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GTM 172: Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

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The New Bar for Startup Growth in the AI Era

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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

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GPT-5 for GTM teams: what changed and great prompts to use

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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

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How to get cited in ChatGPT+ (and win the new search game)

Bonus Episode

The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)

Venture Capital

If you’re a venture capital leader or seeking to improve upon investing and portfolio growth:

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The New Reality of Early-Stage GTM

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VC 3: Investing Philosophy for 2026: What Founders Should Know

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VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

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VC 01: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton

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GTMfund on the State of the Market

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Top 10 largest Seed and Series A rounds

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The State of Venture in 2025

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Decoding SaaS Exits: The Most Common Patterns of Successful SaaS Companies

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How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

Collection

Startup Stories

If you’re a founder or operator seeking to learn from real startup growth journeys:

Explore More Stories
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Qualified Acquired by Salesforce: A 7-Year Outcome Built on a 27-Year History

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How Levelset scaled to $25M ARR, then sold for $500M

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Deconstructing ClickUp’s GTM: A Journey Through Three Eras of Growth

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How Gamma grew to $100M ARR (and a $2.1B valuation)

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Lessons from Vercel’s COO

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Deconstructing Vanta’s GTM: A Journey Through Five Eras of Growth

Career

If you’re building your career or seeking to grow professionally in GTM roles:

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26 Books to Read in 2026

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How to Get Hired Before the Role Is Posted

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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sept 13

Price’s Law and It’s Impact on Hiring and Retaining Talent

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How to Become a Fractional Professional and Land Fractional Work

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The Secrets to Picking Winners

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GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi

Sales

If you’re a sales leader or seeking to improve upon sales:

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GTM 175: Why Most Go-To-Market Motions Collapse at Scale

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8 Predictions for 2026

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The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

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VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

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GTM 172: Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce

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Lessons from Snowflake’s CRO

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GTM 171: How to Build a Partner Ecosystem That Sells for You | Brian Weinberger

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Durability (Not Growth) Will Define AI Winners

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The GTM Moat Series: Distribution is the Final Moat

Marketing

If you’re a marketing leader or seeking to improve upon marketing:

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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez

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How to get cited in ChatGPT+ (and win the new search game)

Bonus Episode

The GTMnow Podcast Bonus: The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)

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Instagram Just Became a Search Engine

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The CRO & CMO Playbook for Creating GTM Alignment

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GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password

customer
success

If you’re a customer success (CS) leader or seeking to improve upon CS:

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GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

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The State of GTM Jobs: Customer Success

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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

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GTM 99: Mastering Customer Success in the AI New Age with Jon Dick

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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl

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GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen

Growth &
Operations

If you’re an operations leader or seeking to improve upon operations:

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Why Most Founders Build the Wrong Company

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Lessons from Vercel’s COO

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Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher, CEO at BoomPop

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GTM 175: Why Most Go-To-Market Motions Collapse at Scale

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The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

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VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

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26 Books to Read in 2026

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The GTMnow Podcast Bonus: How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)

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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

Product

If you’re a product leader or seeking to improve upon product:

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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

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Lessons from Canva’s CCO

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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

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How to build the right thing (before you scale the wrong one)

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The New Rules of Brand Awareness in the AI Era

Mar21

How to navigate the shift from Product-Led Growth to Enterprise

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The playbook for viral data storytelling

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7 Top CRO Tips on Annual Planning

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Insight from a $1.3B acquisition and 7 startups