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5 different paths to launch AI agents (with examples)

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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan

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How to Get Hired Before the Role Is Posted

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The 5-phase framework that grew Outreach from $0 to $230M ARR

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Benchmark
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AI

If you’re an AI leader or seeking to improve upon AI strategy and implementation:

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How to Rebuild a Company as AI-Native and Lessons from 2 Exits

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How to Drive AI Adoption: Lessons From 21 GTM Leaders

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GTM: Why a $1.2B exit felt like his biggest failure, and the customer-obsession thesis behind Agency

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AI for Sales in 2026: How Top Teams Actually Use It (and the Tools That Matter)

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How to Win at Paid Advertising in the AI Era | Keith Putnam-Delaney, Primer CEO

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Anthropic and OpenAI are Hiring GTM Roles More Than Anything Else

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Inside the Company that Raised $30M at a $250M Valuation With 0 Employees | Ben Cera, Polsia

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SEO Is Not Enough Anymore: Webflow’s CEO on the Rise of AEO | Linda Tong

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MCPs: The GTM Unlock

Venture Capital

If you’re a venture capital leader or seeking to improve upon investing and portfolio growth:

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How to Use Your VCs for GTM

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VC: Former NEA Partner Starts New Fund, Runs it Like a Startup (Memos, KPIs, R&D)

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VC: How Benchmark Invests & What to Know on GTM | Chetan Puttagunta (GP)

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“We Don’t Fund Good Companies” : A $1.5B VC Explains Why | Ben Lerer, Lerer Hippeau

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The Distribution Era

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VC: Tomasz Tunguz on AI’s $575B Bet, the 5th-Largest Infrastructure Project Ever

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VC: “Software Is Basically Worth Zero Now” | Tyler Hogge, Ex-Pelion

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Inside a16z’s $1.7B Infrastructure Bet | Jennifer Li, General Partner

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VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)

Collection

Startup Stories

If you’re a founder or operator seeking to learn from real startup growth journeys:

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Qualified Acquired by Salesforce: A 7-Year Outcome Built on a 27-Year History

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How Levelset scaled to $25M ARR, then sold for $500M

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Deconstructing ClickUp’s GTM: A Journey Through Three Eras of Growth

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How Gamma grew to $100M ARR (and a $2.1B valuation)

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Deconstructing Vanta’s GTM: A Journey Through Five Eras of Growth

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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

Career

If you’re building your career or seeking to grow professionally in GTM roles:

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26 Books to Read in 2026

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How to Get Hired Before the Role Is Posted

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GTM 150: 80% of Exec Roles Aren’t Posted, Here’s How to Land Them Anyway with Andy Mowat

Sept 13

Price’s Law and It’s Impact on Hiring and Retaining Talent

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How to Become a Fractional Professional and Land Fractional Work

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The Secrets to Picking Winners

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GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi

Sales

If you’re a sales leader or seeking to improve upon sales:

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What the Top 1% of Sellers Do Differently

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The Revenue Per Employee Metric

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Will Salesforce Win the AI Era Like It Won Cloud? | Kris Billmaier

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Inside Deel’s $1M → $1.5B Sales Machine

New Project

The Token Price Collapse (And Why AI Costs Still Increase)

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GTM: The Enterprise→PLG Playbook: Reversing the Motion Everyone Runs Backwards

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GTM: The Compensation Blueprint for a High-Performing Sales Team

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RevOps Career: How (and Why) to Find the Right RevOps Job

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How AI-Native Companies Are Scaling on a Direct Enterprise Sales Motion

Marketing

If you’re a marketing leader or seeking to improve upon marketing:

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The 2026 Paid Playbook: Audience, Channels, and AI

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RevOps Career: How (and Why) to Find the Right RevOps Job

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How to Win at Paid Advertising in the AI Era | Keith Putnam-Delaney, Primer CEO

gtm-191-podcast-cover-linda-tong

SEO Is Not Enough Anymore: Webflow’s CEO on the Rise of AEO | Linda Tong

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

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9 Free Sales Tracking Spreadsheets For Your Pipeline, Activities & Performance

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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He

customer
success

If you’re a customer success (CS) leader or seeking to improve upon CS:

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How Sophos Scales Customer Success for 600,000 Customers

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Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps

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GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

A $1B Acquisition with a Singular Leader for Both Sales and Customer Success

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The State of GTM Jobs: Customer Success

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GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti

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GTM 115: Lessons from CS to CRO and How Customer Stories are Your Most Powerful Growth Lever with Allison Metcalfe

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GTM 99: Mastering Customer Success in the AI New Age with Jon Dick

Growth &
Operations

If you’re an operations leader or seeking to improve upon operations:

RevOps-jobs

RevOps Career: How (and Why) to Find the Right RevOps Job

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The Growth OS Map: Winning in the Age of Channel Collapse

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Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee

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How to Price Your Product: A Pricing Model Decision Tree

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The End of GTM Sprawl: How HockeyStack is Rebuilding Go-to-Market Around AI

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GTM 178: How Intercom Built the Highest-Performing AI Agent on the Market Using Outcome-Based Pricing with Archana Agrawal

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GTM 177: Why Most Founders Build the Wrong Company with Lou Shipley

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Lessons from Vercel’s COO

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Why AI Is Killing Your Outbound and Making In-Person GTM Inevitable, with Healey Cypher, CEO at BoomPop

Product

If you’re a product leader or seeking to improve upon product:

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AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can’t Go | Dan Wright (CEO of Armada)

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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook

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Lessons from Canva’s CCO

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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

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How to build the right thing (before you scale the wrong one)

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The New Rules of Brand Awareness in the AI Era

Mar21

How to navigate the shift from Product-Led Growth to Enterprise

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The playbook for viral data storytelling

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7 Top CRO Tips on Annual Planning