Demo-litions: The New Live Video Series Coming Your Way

The better you are at running demos, the faster your career grows in sales.

Just 30–60 crucial minutes…

But they can make or break your career as a B2B sales professional.

What’s weird is how simple they appear. To an untrained eye, a demo is a demo is a demo. And it makes sense when you realize that the difference between good and great is incredibly subtle. Unless you know what you’re looking for, it’s almost impossible to tell the difference.

Early on in my sales career, my VP of Sales would sit down with me every week and run through my calls. He would dissect every phrase, word choice, and tone inflection. Sometimes it was excruciatingly painful — but every time, I left that room a better seller.

That man’s name was Dave Kennett, Founder of Replayz — who in previous lives held senior sales leadership positions at Hootsuite, Payfirma, and Buddybuild (acquired by Apple).

Those sessions were the inspiration behind the new Sales Hacker video series called Demo-litions, powered by Replayz.
In Demo-litions, Dave and I will dissect real live demos together and give honest, actionable advice for professional B2B sellers.

There is so much sales advice out there these days, and everyone seems to be an “expert.” But the truth is, it’s hard to find examples of real-world sellers doing their thing.

Demo-litions by Sales Hacker fills that gap.

In Demo-litions, We’ll be giving our advice in the following categories:

  1. Rapport
  2. Agenda Setting
  3. Introduction
  4. Demo
  5. Pricing
  6. Negotiation
  7. Closing
  8. Next Steps

The exact areas you need to level up your sales game.

Colin Campell, our Director of Marketing, explains it like this: “We’re pumped about this series. When we did our audience survey in the fall of 2018, one of the biggest requests was for online, on-demand training.

sales hacker training

“But we didn’t want to create something just to say we did it. It needs to elevate sales, to support salespeople in the trenches. Then we got in touch with Dave from Replayz, and it all fell into place.”

Demo-litions is for you. It’s the feedback you’ve been looking for: made by sales pros for sales pros.

Happy demoing!

Love what you see? Subscribe in the form above to be notified when new seasons drop.

P.S. Want to be featured on the next Demo-litions episode? Think you can handle the feedback? Send your demo recordings to

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Trending Now

You may also like...