50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Here’s a list of the best lead generation tools on the market today.

These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond.

There’s a mix of free plans and paid plans with various pricing tiers in our rundown, so you can find a lead generation platform that meets your business needs.

What is lead generation?

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service.

Most B2B companies use some combination of sales development, demand generation, SEO, conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

We’ve broken down the best lead generation tools into four distinct categories. Click on the category of your choice to skip to the tools:

Top features to look for in a lead generation tool

  • Automation
  • Analytics & Reporting
  • Integrations & Plugins
  • Lead Management
  • Customer Relationship Management (CRM)
  • Data Security

Best sales engagement software

Sales engagement tools orchestrate how companies interact with new leads and opportunities — within one centralized platform. For example, businesses use sales engagement software to automate and streamline manual sales tasks, while organizing daily sales workflows.

1) Outreach.io

Outreach is a comprehensive sales execution platform that includes sales engagement, revenue intelligence and revenue operations functionalities.

Outreach empowers sales teams to manage their sales pipeline, close more deals, and forecast revenue. Predictability and efficiency are what all sales leaders want; Outreach helps to get you there with its advanced capabilities


Price: See their pricing page for more details.

2) Intercom

Whenever high quality leads or existing customers visit your website, you can engage them in a conversation when you use Intercom.

Intercom’s live chat feature enables an operator to speak directly to people visiting your website in real-time. One of the highlights of using Intercom is getting feedback about your products directly from consumers as you browse specific web pages.


  • AI chatbots
  • Next generation inbox
  • Proactive support

Price:Intercom offers plans for enterprise and small businesses. Visit their pricing page to learn more.

3) Drift

Drift’s lead generation software is a cloud-based conversational intelligence tool that makes it easier for website visitors to start a conversation with your sales team.

Drift chatbots come in three flavors — marketing, sales or service. With Drift, revenue teams can engage website traffic in a personalized manner via customized scripts and workflows.

Marketing and sales teams typically use Drift to engage their target audience by qualifying interest, delivering compelling content, scheduling a meeting, or connecting with buyers in real-time.

Given Drift’s robust set of capabilities — it’s no wonder they’re one of the top lead gen tools on the market today.


  • AI-based sales qualification
  • Personalized messaging capabilities
  • Custom reporting and analytics

Price: Starting at $2,500 per month, billed annually.

4) Pipedrive

Pipedrive is a CRM designed specifically for salespeople — helping your sales team stay organized, keep track of deals and sell more effectively.

Within Pipedrive, you can establish the stages of your sales funnel or use an existing template. Your deals can be imported automatically from a spreadsheet or existing CRM.

Pipedrive can help you generate quality leads while helping with lead management. The deal rotting feature will send automated alerts and reminders to keep deals on track. Each time you move a deal down the funnel, sales forecasts will automatically be updated.


  • Visual sales pipeline
  • Segment leads
  • Revenue forecasting
  • Reporting and dashboards

Price: Starts at $15 per month. See their pricing page for more information.

5) Mailshake

Mailshake is a cloud-based sales and marketing software that simplifies your outboundworkflows. It helps you launch email outreach campaigns and automatedfollow-ups. You can easily monitor opens, clicks, and replies with Mailshake.


  • Automated email outreach
  • Lead activity visibility
  • Track lead status

Price: $58 to $83 per user per month.

6) Chili Piper

Chili Piper can be described as a sales acceleration platform. They are very well-known for helping b2b lead gen teams optimize their inbound demand generation processes with intelligent lead routing capabilities.

Chili Piper offers a suite of features that can easily integrate into most sales and marketing workflows. The cloud-based SaaS solution proudly boasts their “wall of love” which represents high praise from some of their happiest customers.


  • Form concierge
  • Lead distribution and assignment
  • Instant meeting scheduler
  • Integrations with Gong, Clearbit and G2

Price: Visit their pricing page for specific information.

7) HubSpot Sales Hub

HubSpot is a sales and marketing platform that helps teams with generating leads, managing sales pipeline, and ultimately driving more revenue. HubSpot is notoriously easy to use, and removes friction by bringing all your tools and data together in one CRM platform.


Price: Free CRM— and up to $1,200 per month.

8) Zoho SalesIQ

Zoho SalesIQ has comprehensive features to help you engage with people. These features cover sales, marketing and customer support.

The software helps you to understand how visitors use your website, reach every visitor with chatbots and choose the best mode for customer communication.


  • Website visitor insights
  • Chatbots
  • Instant messaging channels

Price: Freemium to $20 per month.

9) Zendesk Sell

Zendesk provides a modern sales CRM that frees you to maximize productivity, maintain pipeline visibility, and grow revenue. Zendesk maintains its stance as one of the simplest CRMs out there.


  • Revenue growth
  • Full customer view
  • Reporting and analytics

Price: Month to month plans start at $25 

10) VanillaSoft

VanillaSoft’s mission is to remove all barriers to sales productivity. With VanillaSoft, sales managers can monitor individual team member performance and respond with additional sales training when reps are underperforming.

It’s easy to quickly evaluate call activity metrics — giving sales leaders performance visibility to track, measure and improve demand generation efforts.


  • Call-activity dashboard
  • Reporting
  • Data querying
  • Custom fields

Price: Visit their pricing page for more information.

11) MixMax

Mixmax is a sales engagement platform built for the entire revenue team. Access to key functions, such as sales sequences directly from Gmail gives scrappy sales teams the edge to sell more.


  • Integrations with Salesforce and LinkedIn
  • Automated Salesforce updates
  • Alerts about prospect activity
  • Interactive reporting

Price: Freemium up to $69 per user, per month.

12) Close

Close is the CRM tool built for growth — it also helps sales teams do meaningful email outreach at scale with powerful sequencing. It’s a cloud-based software that integrates with Gmail, Zoom, Asana and the rest of your tech stack.


  • Advanced sales prospecting
  • Outbound dialer software
  • Sales pipeline management
  • Email automation with follow-up

Price: Starts at $25 monthly.

Best lead capture software

Lead capture is a method for collecting the contact information of prospective customers.

Usually, this is their name, email address and phone number. You can buy this information from B2B contact data providers or obtain it through submissions from forms, popups or chatbots.

The best part? You don’t need a crazy data integration strategy to make your sales stack work — as most lead intelligence solutions can easily collect, analyze and report on data from several sources such as the CRM, marketing automation platform, LinkedIn and beyond.

13) Cognism

We all want accurate lead data; it’s the ticket to more qualified sales conversations. Cognism helps sales development teams build accurate leads lists and find key-stakeholders across target accounts.

Cognism provides accurate mobile phone numbers and B2B emails. You can access this information through an intuitive web application and chrome extension.

Cognism is fully GDPR compliant and ensures data accuracy through manual verification of decision-makers phone numbers.


  • 98% mobile phone number accuracy
  • Unrestricted access to person and company-level data
  • Firmographics, technographics, sales trigger events and intent data
  • International coverage (EMEA, NAM, APAC)
  • Easy platform setup and integrations

Price: Visit their pricing page to learn more.

14) Reply.io

Reply.io is another lead generation tool in the form of a chrome extension that enables you to find emails for prospecting on LinkedIn.

When using this tool, make sure you also have LinkedIn Sales Navigator to source for prospecting emails in bulk.


  • Email finder
  • AI assistant
  • CRMintegrations
  • Analytics

Price: $60 to $90 per user, per month.

15) HubSpot Marketing Hub

HubSpot marketing hub puts all your tools in one place. With this powerful infrastructure, you can run inbound marketing campaigns at scale.

HubSpot marketing hub contains tools for each of the following steps: attract attention, convert more leads, report, and customize.

The lead capture function allows you to capture and nurture leads effectively. You can easily create forms that collect critical contact information. You can then use HubSpot’s CRM to track your data.


Price: Plans start at $800 per month.

16) ZoomInfo

It wouldn’t be a proper lead generation tools list without including ZoomInfo.

In many respects, one of the top category leaders with a solid product — despite perhaps a sliding reputation.


  • Buyer intent signals
  • Website visitor tracking
  • B2B contact & company search
  • Conversational intelligence

Price: Visit their pricing page to learn more.

17) LeadGenius

LeadGenius uses a combination of technology and human lead verifiers to make sure every name on your list is current.


  • Industry-specific datasets
  • Personalized datasets
  • On-demand sourcing

Price: Not publicly provided.

18) Datanyze

Datanyze enables sales development teams to extract contact information — including email addresses, direct dial and mobile numbers directly from LinkedIn profiles and company websites, without leaving the browser.


  • Chrome extension
  • Advanced LinkedIn prospecting
  • Outlook and G-suite integrations

Price: Visit their pricing page for more information.

19) Kaspr.io

Kaspr offers a LinkedInChrome extension that helps sales teams access thousands of emails, phone numbers and all other relevant information with just a click. It’s one of the most popular alternatives to LinkedIn Sales Navigator.

You can also send automatedfollow-up messages to your leads. The intuitive dashboard allows you to enrich data and integrate with your favorite sales apps.


  • LinkedIn Extension
  • AutomatedLinkedInoutreach
  • Dashboard and reporting

Price: $0 – $48 per month per license.

20) Apollo.io

Apollo allows you to search, engage and convert over 250 million contacts. They offer verified email addresses, phone numbers and direct dials, all synced to your CRM.

There are daily updates to Apollo’s database, with a guaranteed refund for every bounced email. Data attributes, such as VC funding and revenue, are also provided.


  • Verified email addresses
  • Verified direct dial phone numbers
  • Data attributes

Price: $0 to $5K per year.

21) Hunter.io

Hunter lets you quickly find B2B contact information online. The email finder provides the verified email addresses of any professional. It uses many signals to find the probable email address of anyone in a fraction of a second.

The campaigns software enables you to send cold emails and schedule follow-ups. This integrates with your Gmail or Outlook account.

You can connect Hunter to hundreds of other tools via Zapier, or try their native integrations.


  • Domain search
  • Email finder
  • Email verifier

Price: $0 to $400 per month.

22) Anymail Finder

Few things can be as frustrating as bounced emails. Anymail Finder provides verified email addresses based on a name, company name, or domain. If the email address can’t be 100% verified, you won’t be charged a credit. One of the best features of Anymail Finder is that you can upload a large group of names or domains and get a list back in hours.


  • Verified emails only
  • Mass searches
  • Upload and wait

Price: $49-$449, first 20 addresses free.

23) LeadFeeder

LeadFeeder helps to get more leads from your current website traffic. It allows you to supercharge what you’re already doing.

Their software identifies companies and decision-makers engaging with your content and campaigns. It then enriches this data with an employee contact database.

These qualified leads get sent directly to your CRM and email.


  • Identify website visitors
  • Qualify high-potential leads
  • Connect with decision-makers
  • Sync with your CRM

Price: $0 to $139 per month.

24) Seamless.ai

Seamless.ai finds verified cell phone numbers, email addresses, and direct dials for any target account you need to prospect into.

Seamless.ai also offers a robust data enrichment function — keeping new and existing contact and company information up-to-date so you never have to worry about CRM data decay.


  • Chrome extension
  • Data enrichment
  • Many integrations

Price: $0 to $147 per month, billed annually.

25) Uplead

UpLead is a sales intelligence tool with a data accuracy guarantee. Their commitment to clean and accurate B2B data makes them an appealing choice.


  • Prospector
  • Data enrichment
  • Chrome extension

Price: $0 to $300 per month.

26) Lusha

Lusha positions themselves as a data enrichment tool that enables B2B sales teams to hut down contact information of their target prospects and accounts — usual components such as email addresses and phone numbers.

Lusha’s Chrome extensionintegrates with LinkedIn, Sales Navigator, Recruiter, Salesforce, or any company’s domain to extract contact details.


  • Lead scraping
  • Data enrichment
  • Tools for talent recruiters

Price: Check out their full pricing options.

27) LinkedIn Sales Navigator

LinkedIn Sales Navigator is arguably the most well-known lead generation software on the market.

Backed by Microsoft, the solution helps B2B salespeople target more qualified leads. Of course, this is a plugin for LinkedIn, so expect a native integration with most CRM and marketing automation tools.


  • InMail
  • Advanced search
  • Lead and account recommendations
  • Account tracking and profile updates

Price: $83 to $131+ per month. See full pricing.

28) OptinMonster

OptinMonster offers high-converting lead capture forms and uses behavior detection rules to get results without scaring off customers.

You can also utilize their retargeting technology to bring customers back to your page after they leave. OptinMonster offers advanced segmentation capabilities to ensure a highly personalized website experience.


  • Targeted campaigns
  • Seamless integrations
  • Actionable Insights.

Price: $9-$49 per month, billed annually.

29) Hello Bar

Hello Bar is one of the easiest lead generation tools to deploy and use.

After installation, you’ll get a widget appearing at the top of each web page that you open. The advantage of this tool is you can customize the widget’s message.

With the right incentive, you can grow an engaged list of email newsletter subscribers, or run special offers on any web page.


  • Native integration with WordPress
  • Tracking and optimization

Price: $0 – $99 per month.

30) Referral Rock

Referral rock is a marketing platform that helps demand generation teams build automatedreferral & affiliate marketing programs that convert passive fans into active promoters.


  • Visual editor to easily create beautiful referral marketing programs.
  • Custom branding in emails, domains, and sharing links.
  • Integrations with Salesforce, MailChimp, Marketo, HubSpot and Zapier.

Price: $200 – $800 per month.

Best marketing automation software

Marketing automation is the use of software to automate repetitive tasks that marketing teams would otherwise handle manually. Examples include social media posting, running ad campaigns and email marketing.

31) LeadSquared

You put time and effort into scheduling your webinars, so it’s important to get something out of them. LeadSquared helps you make the most of your GoToWebinar sessions by creating an attractive registration page and helping you take action after the fact. Once you’ve gathered the information, you can use LeadSquared to create drip email campaigns and monitor results.


  • Capture leads
  • Understand intent
  • Measure performance

Price: Not publicly provided.

32) Marketo

If Cisco WebEx is your webinar tool of choice, you can integrate it with Marketo to capture leads from your meetings. When someone registers, that information is captured in your database and updated as necessary. You’ll first create an event, then invite attendees to sign up through your Marketo landing page. It will collect the information and deliver it to you for after-event follow-up.


  • AI built predictive audiences and segments
  • Lead nurturing
  • Personalized experiences

Price: Not publicly provided.

33) Growbots

Email is integral to any lead generation marketing campaign, and Growbots uses AI to help you find highly targeted prospects. You then create an email and let the software do the rest. You’ll set the parameters, so follow-up emails will automatically go out when, for example, a specific time period has passed with no response.


  • Self-updating database
  • Personalized emails
  • A/B testing

Price: Not publicly provided.

34) Wishpond

Wishpond is a lead generation tool that generates accurate and updated contact information.

If you integrate it with your MailChimp account, the data Wishpond creates will be used to help you create high-performing email contact lists. Wishpond also has a landing page creation tool that will increase your ability to gather leads.


  • Segmented email campaigns
  • Advanced reporting
  • Many integrations

Price: $49 to $199 per month.

35) ActiveCampaign

How are your email marketing and CRM solution skills? Your prowess in them will determine how you will capture and convert. You need to be able to have an excellent follow-up to ensure you convert. It would help to have the best email marketing tool and CRM to make the whole process possible. In this, ActiveCampaign will help you a big deal.

ActiveCampaign can track all the interactions and leads on your website. After that, it is easier to use them as triggers in your email marketing campaign.

The tool gives you notifications whenever a lead visits a page on your website. With ActiveCampaign, you can send follow-up emails to the cold leads after a short while or any other emails that will help warm the lead.


  • Automate your email follow-up
  • Find your most engaged contacts
  • Integrate your favorite apps

Price: $29 to $149 per month.

36) SendinBlue

SendinBlue makes sending transactional emails much more manageable.

In addition to its marketing automation capabilities, they’ve also deployed a chatbot + live chat offering.


  • Segmentation
  • Push notifications
  • WhatsApp campaigns

Price: Free version, or up to $65 per month.

37) Really Good Emails

Finding a suitable template for your campaign can be a drag — but Really Good Emails has a collection of sweet designs to pick from.


  • 9,000+ curated email templates
  • Upload emails from your inbox to your private library
  • Comment on emails with your team

Price: Free to get started.

38) Pardot

Hate it or love it — Pardot is a force to be reckoned with. Backed by Salesforce, this is the go-to platform that integrates directly with your CRM and Salesforce 360.


  • Alert sales when a prospect is most engaged
  • Scale efforts with AI
  • Carry out ABM
  • Showcase revenue impact

Price: $1,250 to $15,000 per month, billed annually.

39) Keap Max Classic

Max Classic is a CRM solution that provides marketing and sales automation, customizable campaigns, and app integration via Zapier to all your favorite tools.


  • Lead management
  • Lead scoring
  • A/B testing for email

Price: $149 to $199 per month, billed annually.

40) GetResponse

GetResponse is a simple yet powerful tool to send emails, create pages, and automate your marketing campaigns.


  • Email creator
  • Visual workflow builder
  • SMS marketing
  • A/B testing

Price: $0 to $100 per month.

41) Mailchimp

Mailchimp is one of the most popular marketing automation tools on the market — and for good reason, since they have evolved into a serious powerhouse solution.

There’s an endless number of things you can do with Mailchimp — like optimize your emails campaigns, run A|B tests, collect leads and beyond. They also offer a library of designs and templates, or you can code newsletter templates on your own.


  • Social mediaautomation
  • Landing page builder
  • Audience segmentation
  • Email newsletters

Price: Freemium to $350 per month.

42) Constant Contact

Constant Contact is one of the early category leaders in this space — its tools encompass email marketing, social media, lead gen, SMS capabilities and beyond.

There are hundreds of branded email templates, as well as the ability to run A|B tests and build new landing pages.


  • Hundreds of email templates
  • Lead capture forms
  • Dynamic content personalisation

Price: $9 to $45 per month. Get full pricing here.

Best landing page software

landing page is a standalone web page you reach after clicking on an ad, email or other digital location. Landing pages are a great way to target customer segments with tailored information.

Landing page tools allow you to create high-converting landing pages without specialist technical knowledge. There’s no need for HTML code or a developer. Features often include pre-designed templates, a drag-and-drop builder and A/B testing.

43) Unbounce

Landing pages can be a great way to collect information on interested customers. Unbounce is one of the best tools for this, offering a drag-and-drop builder that creates professional-quality pages. You can add in popups and sticky bars to collect leads from your visitors. Landing pages are popular in paid-per-click campaigns, since they send customers to a page that immediately directs them to input information about themselves.


  • Easy landing page builders
  • Heat map and behavior tracking
  • Traffic optimization

Price: $74 to $469 per month, billed annually.

44) ClickFunnels

ClickFunnels helps entrepreneurs quickly create landing pages without the help of a developer. It’s one of the easiest plug-and-play solutions on the market, and a great choice for small businesses.


  • Sales funnels
  • CRM
  • A/B testing

Price: $127 to $208 per month billed annually.

45) Leadpages

Leadpages is an easy-to-use website and landing page builder. They help get small businesses online quickly and easily. You don’t need to be an expert in web design to get the best out of the tool.

Every page you publish is optimized to collect leads and close sales. Templates and the drag-and-drop builder make the design process super efficient.

Price: $37 to $74 per month, billed annually.

46) Instapage

Instapage is a landing page-building platform that helps marketers to drive more conversions. It does this by delivering relevant ad-to-page experiences at scale. Within one platform, there are tools for ad mapping, scalable page creation, experimentation and personalization.

Price: Starts at $199 per month, billed annually.

47) Optimizely

This platform enables you to deliver personalized experiences to your website traffic through landing pageoptimization and other capabilities.

Price: Visit their plans page for more info.

48) ConvertKit

ConvertKit allows you to build beautiful landing pages in minutes. They provide a library of fully customisable templates to capture attention and grow email lists. No knowledge of code is necessary.

Opt-in forms provide a seamless path from readers to subscribers. Setting up your favorite tracking methods, such as Google Analytics or Segment, is easy.

Price: $0 to $25 per month, billed annually.

49) Mutiny

Mutiny enables demand generation teams to target and convert website traffic with no code personalization.

Price: Plans are customized, but not publicly available online.

50) Intellimize

Intellimize helps B2B marketers dynamically personalize website traffic at scale, converting more users into sales opportunities.

Price: Plans are customized, but not publicly available online.

Gaetano is the Director of Demand Generation at Nextiva. With a proven track record of success working with B2B SaaS brands, Gaetano leverages a unique hybrid of expertise in both SEO & Content Strategy to win business results. Outside of marketing, Gaetano is an accomplished music producer and songwriter. To get in touch, follow him on Twitter via @gaetano_nyc

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