GTM 100: GTMnow, Building a Media Brand on Top of GTMfund

In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. 

Discussed in this Episode:

  • The evolution of GTMfund’s media strategy to multi-channel brand.
  • Insights on building a profitable media company within a venture capital firm.
  • Key metrics and growth strategies for the GTMnow brand and assets.
  • Lessons learned from acquiring and rebranding a media property.
  • The power of community-driven content and in-person events.

Highlights:

2:45 – Reflecting on the podcast’s journey.

6:05 – Importance of in-person events.

10:03 – Building in public approach.

14:04 – Reacquiring Sales Hacker and rebranding.

16:15 – GTM Now: Content and metrics.

23:48 – Failed experiments and learning experiences.

28:34 – Leveraging ecosystem for distribution.

34:01 – Importance of in-person feedback.

36:39 – Content creation process and tools.

46:09 – Which top 10 podcast episodes.

1:04:20 – Future plans for GTMnow.

Guest Speaker Links (Sophie Buonassisi):
LinkedIn: www.linkedin.com/in/sophiebuonassisi/
GTMnow Website: www.gtmnow.com/ 

Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsors:

  • Brought to you by Flex. Flex is a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.
  • Brought to you by OrumOrum is an AI-powered live conversation platform designed to supercharge sales activity, connect sales teams, and drive more revenue over the phone. Orum’s platform includes an AI-dialer that automates the manual aspects of calling and get sales reps into more conversations, a virtual sales floor for teams to build camaraderie and learn from one another, as well as analytics and coaching tools to help teams improve together.

The GTM Podcast
Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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