GTM 15: How to Position Yourself

GTM 15: How to Position Yourself with Brendan Dell

Brendan Dell is a positioning and messaging expert with over ten years’ experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.

What You Will Learn:

  • Why it’s important for a business to hone it’s messaging to better position itself.
  • When the business should broaden its messaging.
  • Love for the customer Vs Love for the Tech.


(2:55) About Brendan Dell.

(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.

(11:28) What is positioning?

(12:26) Brendan’s story about failure.

(20:45) How founders can focus on solving real problems before rolling out products.

(24:34) How do founders know when to broaden their marketing message?

(30:12) What makes great B2B brands unique?

(33:38) Why it’s important for businesses to position themselves for a specific persona.

(39:00) Brendan’s message to listeners.

Guest Speaker Link:

Host Speaker Links:

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

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