Brendan Dell is a positioning and messaging expert with over ten years’ experience in helping businesses optimize high impact sales and investment pitches, and build and execute high-growth GTM strategies.
What You Will Learn:
- Why it’s important for a business to hone it’s messaging to better position itself.
- When the business should broaden its messaging.
- Love for the customer Vs Love for the Tech.
Highlights:
(2:55) About Brendan Dell.
(5:40) Brendan’s thoughts on the Sam-Bankman Fried trial.
(11:28) What is positioning?
(12:26) Brendan’s story about failure.
(20:45) How founders can focus on solving real problems before rolling out products.
(24:34) How do founders know when to broaden their marketing message?
(30:12) What makes great B2B brands unique?
(33:38) Why it’s important for businesses to position themselves for a specific persona.
(39:00) Brendan’s message to listeners.
Guest Speaker Link:
Linkedin: https://www.linkedin.com/in/brendandell/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
