Tips for Startup Owners: How to Make Investors Stay in the Period of Change and Crisis

In an ideal scenario, as a startup founder, you would find investors who see the value of your business and are ready to invest in it without doubting its growth. But, in reality, your plans may be interrupted by external factors that force investors to reconsider their decisions. Therefore, as a startup founder, you should always have a plan B that will make an investor stay, especially during a crisis or a change.

In this episode of Revenue Innovators, our guest is Shanee Ben-Zur, the CMO & Chief Growth Officer at Crunchbase. Shanee and our host Mary Shea discuss startup funding and the causes of its decline in the past year.

Find your next podcast: 120 Sales Podcasts for Hungry Sales Professionals: 2023 Edition

As Outreach’s Global Innovation Evangelist, I am responsible for conducting thought-provoking research on the sales technology landscape, the future of buying and selling, and the criticality of having a diverse, equitable, and inclusive B2S sales organization. Prior to joining Outreach, I was a principal analyst at Forrester, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a chief revenue officer at various global technology companies. I am keynote speaker, podcast host, author and an advisor to many of the world’s leading B2B brands. My work is regularly featured in various academic and commercial publications including, The Journal of Selling, Selling Power, Forbes, Business Insider, The Telegraph, and many more. I currently serve as executive sponsor for Outreach’s Rainbow Employee Resource Group. If I can be of assistance, please don’t hesitate to reach out to me at

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