GTM 2: The Importance of Community

GTM 2: The Importance of Community

In this episode of The GTM Podcast, we have Holly Firestone. She is in charge of creating the vision, strategy, and roadmap for the Venafi Community, which includes the Venafi Warrior and Jetstack Communities, on a worldwide scale.

Holly discusses her inspiring career journey, working with both Salesforce and Atlassian, and how she was involved in the growth of Community in two of these companies. She discussed her experience building this Community from scratch and talks about the misconceptions of having multitudinous people in the Community, and the ideal time to invest in the Community.


(4:05) Holly Firestone’s experience at Salesforce.

(11:03) Growth of the User Group Program while working for Atlassian.

(19:57) Why Community should not be a Marketing tool.

(22:45) Why Community is not growing to executive level.

(31:39) When to start investing in community.

Guest Speaker Link:

Host Speaker Links:

Referenced Resource:
Feature of Community Centre of Excellence by Holly Firestone in Why Community Needs A Seat At The Table (And How To Get One)

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Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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