Mark Stephenson joins us in this week’s episode to talk about the modern revenue architecture. Mark has 30 years of solution sales leadership experience, with high growth series A through D companies. Currently he’s an advisor at Evisort, former VP of Sales at Avi Networks, and has worked at large companies such as HP, Cisco, & Xerox..
We kick off this episode by unpacking the 5 leading and 4 lagging indicators of a strong go-to-market team that drive your business.
What You Will Learn:
- The importance of getting cross functional alignment within your team.
- Leading metrics that every leader should be focused on.
- 5 layer framework on modern revenue.
Highlights:
(8:03) 5 Layers on how to Go-to-market.
(13:48) Problems to solve on the Go-to-market approach.
(20:37) Where Mark’s gone right and wrong in defining ICP.
(26:10) How to hire great talent.
(32:18) Cross-functional alignment.
(36:00) the leading and lagging metrics for successful alignment.
(45:00) Mark’s take on the layoffs happening in todays market.
Guest Speaker Link:
LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/
Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/
The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.
