GTM 66: How to Land your Dream Role in a Competitive Market with Sophie Buonassisi

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company. She enjoys advising SaaS companies as they build out and optimize their marketing and overall GTM strategies.

What You Will Learn:

  • How to be proactive with your references.
  • The need for speed throughout your interview process.
  • Showcasing skill and character effectively.


(3:45) Who’s Sophie and how she ended up at GTMfund.

(6:31) How Sophie stood out during an application process of 400+ people.

(11:15) How to be proactive about finding a new role when you haven’t identified what that role is exactly.

(17:21) Knowing how to navigate the interview process systematically.

(22:41) How to leverage your community to endorse you.

(26:49) How to effectively nail a take home assignment.

(32:30) The importance of understanding your future employer deeply.

(35:35) How to hit the ground running before your start date.

(40:05) Top tips for landing page conversion optimization.

Guest Speaker Link:
Sophie’s Linkedin:

Host Speaker Links:

Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action:

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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