GTM 67: Stop and Celebrate Your Wins with Scott Gifis

Scott Gifis is currently the CEO at NoFraud, formerly the President and COO at (bought by Adobe) and prior to that, he was the president at AdRoll for 6 years. Scott is an experienced executive operator, investor, advisor, and board member with a proven track record of building and scaling great companies, globally, from near zero to $100M plus. Today Scott advises for nearly a dozen SaaS companies.

What You Will Learn:

  • Stop and celebrate your wins.
  • The power of your influence.
  • Unlocking team building successfully as a leader.
  • Knowing when to part ways with your early employees.
  • When to bring on a COO / Head of RevOps and the common pitfalls.


(4:51) balancing work / life priorities.

(10:03) Impactful moments in Scotts career that led him to run large behemoths.

(16:01) Flying back to his younger self.

(22:18) Knowing where your influence affects your employees.

(29:32) The best team building strategies.

(42:48) When to bring on a COO / Head of RevOps.

(54:37) The problems with hiring an enterprise leader to run your startup.

Guest Speaker Link:
Scott’s Linkedin:

Host Speaker Links:

Our Sponsor
Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action:

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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