GTM 70: The ‘5 Ps’ Winning Formula Behind Crunchbase’s Sales Leader Ang McManamon

Ang McManamon is a tenured sales leader who puts culture first, helps build high-performing SaaS teams, and executes with urgency across all areas of an organization. She is currently the VP of Sales at Crunchbase, where she leads a high-growth team out of New York City. She previously served as a sales leader for Amazon, Knotel, and Stack Overflow.

What You Will Learn:

  • Retrospective sales career and overall career insight. 
  • Ang’s 5 Ps: Professionalism, Preparation, Process, Performance, Play – and why they are important. 
  • Inspiration for women leaders and aspiring leaders.
  • Go-to-market perspectives.


(9:28) Ang’s 5 Ps – 5 principles that make up her foundation, created to remind herself of who she wants to be and how she wants to lead to then expose team to them to make sure there is transparency and trust.

(13:37) How to approach preparation, including in a remote-first workplace. 

(30:12) An impactful career story on becoming a strong woman leader. 

(38:43) Advice to women facing challenges with fellow women in the workplace. 

(40:28) What Ang would do differently now being able to reflect retrospectively on her career. 

(43:46) One thing revenue leaders believe to be true that Ang thinks is bull$***.

(47:15) One thing that is working for Ang in go-to-market right now.

Guest Speaker Link:

Host Speaker Links:

Today’s episode is sponsored by Flex, a finance super app built around a credit card with unique Net-60 day terms that enables businesses to make an investment today and pay it back 60 days later with zero percent interest. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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