GTM 73: 50+ GTM Leaders on What’s Working and Career Learnings

We have a very special episode this week.

At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions.

Today, you’ll hear the compilation of their responses to one of the questions.

Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes.

What You Will Learn:

  • What’s working and learnings for these go-to-market leaders.
  • The questions that 50+ go-to-market leaders answer in this episode:
    1. What’s one tactic or strategy that’s working for you or the companies that you’re serving?
    2. If you can sum up your learnings in a few sentences, whether it’s something discussed on the podcast or general learnings you would want to impart in folks, what would those sentences be?

Highlights:

(2:36) The first question above.

(25:50) The adaptation to the question, which is question #2 above.

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker
Newsletter: thegtmnewsletter.substack.com

Sponsor:
Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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