LIVE EVENT Recording

Crafting Profitable Narratives: The Impact of Messaging and Positioning on Revenue 

The software space is becoming increasingly crowded. The features and functionality you used to depend on for differentiation are being consolidated into larger platforms, or made obsolete by embedded AI-agents. For early stage companies, the only way to cut through this clutter is though clear messaging and differentiation. 

Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline. 

What you’ll learn

  • How to use Category Positioning to capture existing budgets.
  • Why you can’t just talk to decision makers. 
  • How to use soft and hard benefits to get the attention of your end users.


Common Room enables you to turn any buyer activity into pipeline. It ingests all of your product usage data, intent data, social activity, community conversations, and CRM insights to automatically surface high-intent leads and timely, relevant context so your sales reps can convert more customers and hit revenue targets faster. You can try it for free today, or book a demo to go deeper at

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