Sales + Marketing = Increased Revenue



Sales + Marketing = Increased Revenue – Presented by Act-On-Transparent JPG

A company’s sales and marketing teams often have a complex relationship. More often than not, both teams agree that they need to work together to achieve and even exceed revenue goals, but sales and marketing alignment can be a difficult challenge for many organizations. If these two teams can learn how to develop common goals and metrics, integrate their planning processes, understand each other’s activities, and implement better communication, the relationship between successful alignment and increased revenue performance will become evident.


Join Kevin Bobowski, and Ryan Porter of Act-On Software as they discuss the people, processes and technology that can play a major role in assisting with successful alignment.

Amy is a four-time founder (Nothin Network, acquired by AzoogleAds; EnableYourSpace, acquired by Copeac) and marketing consultant working in the B2B SaaS space. She is currently the Director of Marketing at Sales Hacker and a member of the marketing team at SaaStr, as well as the Co-Founder of Rock Bottom Publishing.

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