260 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Max Altschuler is the General Partner of GTMfund. He previously founded Sales Hacker, a premier B2B sales media company, and scaled it to over 150,000 monthly visitors before its acquisition by Outreach.io. At Outreach, Max served as VP of Marketing for four years. During that time, he built an incredible team that helped the company 3.5x ARR in under two years, while building and becoming the leader in the Sales Engagement Category. A recognized thought leader, Max has been featured in Forbes, Time, Inc, Harvard Business Review, and Quora. He is also the author of “Hacking Sales: The Playbook For Building A High Velocity Sales Machine,” published by Wiley.