Guest: Maya Sykes – Campaign Marketing at Intercom
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
One of the key ways to convert high-value accounts into customers is with Account Based Marketing (ABM). ABM is a new motion for many sales and marketing teams, but getting started with ABM still can be easy with a few foundational tools. At Intercom, we built out ABM and outbounding motions using outside tools and our own ABM features within our Intercom product. Throughout the process, we’ve learned some of the best ways to drive even more value from ABM using live chat.
What You’ll Learn:
- Why account based marketing is impactful for any business
- Why live chat and chat automation should be key parts of your ABM strategy
- 5 examples of how live chat can boost ABM performance
Watch it here