Making ABM Stick: How to Create Marketing and Sales Alignment that Lasts

Marketing and sales alignment is a core component of account-based marketing (ABM) but many organizations treat this as a once-and-done step.

True ABM requires salespeople to adopt a new playbook, in which they analyze data to determine the best time to intercept prospects, and customize their outreach based on account and contact knowledge. This new way of working must be absorbed, practiced, and repeated.

Join this masterclass to walk away with a change management framework that can be used with your sales teams (starting tomorrow) to ensure buy-in and adoption of tools and processes to sustain alignment between marketing and sales for ABM.

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