Digital Sales Data: The (Real) Secret to Moving Deals from Prospect to Closed


Jake DunlapCEO at Skaled

Kris HartvigsenCEO & Co-Founder at Dooly

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

In an ideal world, 100% of your data ends up in Salesforce (or your CRM of choice). However, according to a recent Salesforce study, poor data hygiene costs the average business nearly 30% of its revenue, amounting to a total economic loss of a whopping $700 billion a year.

You know it’s important to capture high quality data to help you conduct QBRs, analyze your account health, review handover processes, report on your opportunity pipeline, and forecast win rates at your organization. 

Every (good) manager knows this. So, why is it that the average customer’s contact database is composed of 90% incomplete contacts, with 20% of records being useless due to a myriad of issues (ranging from 74% of the records being in need of updates and a full quarter of them being duplicates)?

In this webinar, learn the 3 steps you can take to start actioning change at your organization.

What You’ll Learn:

  • The one effective way to improve deal data in your CRM
  • How to help your team make the most of every customer interaction
  • How to simplify data entry, align incentives, and create a feedback loop for your reps
  • Understand the bottlenecks to putting your data in motion and sharing it broadly

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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