What Habits Salespeople Should Steal from Marketing Teams?


Lavall ChichesterChief Marketing Officer at JumpCrew

Rand FishkinFounder at SparkToro

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

To be successful in the modern selling age, sellers need to be constantly adding new tools to their “prospecting belts”.  

But you don’t have to look as far as you think, marketers use all types of tricks to drive demand and build brand awareness. Why not leverage some of those? 

In this webinar replay, we explored a few habits from award-winning marketers that you can steal to help generate more pipeline and close more business.

What You’ll Learn:

  • What habits you should steal from marketers to build more pipeline
  • How you can take control of the whole funnel and not rely on marketing
  • How to take the macro lesson from marketing and apply them on a micro-scale to you territory

Watch it here


Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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