No B.S. Sales Coaching: Where Excellent Sales Teams Come From


Justin WelshFormer SVP of Sales at PatientPop & Founder of The Official Justin

Artie DavisSenior Manager, Brand Marketing at PebblePost

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

Sales teams where the manager spends more than 20% of their time coaching reps outperform other sales teams by up to 25%.

But most of the time, sales managers don’t feel they have the time to coach their reps. And most sellers think their managers aren’t effective coaches anyway.

What gives? Why is it so hard to build a strong coaching culture where sellers are actually trained to do their jobs well?

In this webinar replay, Justin Welsh, former SVP of Sales at PatientPop, and Artie Davis from PebblePost, joined us in a no B.S. conversation about how good coaching really happens.

What You’ll Learn:

  • What support and training sales teams should expect
  • What it takes to build a successful sales coaching program
  • The crucial ways sales leadership can empower frontline sellers
  • How to give effective advice and feedback to sales reps

Watch it here

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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