Dave Gerhardt – VP of Marketing, Drift
Armen Zildjian – VP of Sales, Drift
What you’ll learn:
- Grow leads and business over the summer
- Keep your team motivated during the typical summer slowdown
- Stay aligned to crush your goal in the next few months
Watch it here
When you forecast sales and lead gen for the year, you don’t plan to take June through August off. Instead, you’re expected to crush those goals month-after-month. But during the summer months it’s harder to get buyers on the phone or in meetings. Your buyers are taking time off in the summer, but you have a number to make.
So, at Drift we’ve been obsessed with this topic and sought advice from some of the fastest growing companies around like Salsify, HubSpot, and ServiceNow to see what they’re doing to hit their numbers this summer.
In this webinar replay, Drift’s VP of Marketing, Dave Gerhardt, and VP of Sales, Armen Zildjian, got together and shared tips and tactics for leading marketing and sales teams through slow buying months.