Exclusive: How Drift Flipped Traditional Customer Acquisition on its Head (Part Two)


Dave Gerhardt – VP of Marketing at Drift

David Cancel – CEO at Drift


Scott Barker – Head of Partnerships at Sales Hacker

What You’ll Learn:

  • We’ll break down what it takes to scale a startup from 20 employees to 120 under a year
  • Why he entered such a crowded market
  • His process for hiring world-class sales reps and why he hasn’t hired BDRs
  • What he’s seeing in the market that will impact the future of sales and more

Watch it here

In just two short years, Drift has acquired 70,000 businesses and taken the marketing and sales world by storm!

Founded by serial marketing & sales technology entrepreneurs David Cancel and Elias Torres, Drift is focused on bringing conversations back to marketing and sales with what they call Conversational Marketing.

During our first exclusive two-part webinar series, we’re going behind the scenes with the go-to-market leaders at Drift: Dave Gerhardt, Drift’s VP of Marketing; Armen Zildjian, Drift’s VP of Sales, and Drift Founder & CEO David Cancel.

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