Dan Cook – Demand Gen & Channel Manager at RingCentral
Max Altschuler – Founder & CEO at Sales Hacker
What You’ll Learn:
- Best practices for building effective account maps and influence maps
- How to leverage account maps to conduct better discovery calls, improve targeting, and increase win rates
- How to improve effectiveness of 1:1s and deal reviews through influence mapping
- How account maps have helped sales reps at Box and LookBook close bigger deals
Watch it here
Gone are the days of the simple sale. CRMs, like Salesforce, allow you to document and log key sales information in a world full of complex deal cycles. But you often lack the essential tools to see the big picture, build effective account plans, and operate strategically.
To succeed in sales today, you need to understand hierarchical and political relationships, identify influencers, and decide whom to contact. You need to be able to quickly and effectively show this information in deal reviews and 1:1s. The fastest, easiest way to get an overview of your accounts is to work visually. Influence maps and account maps are visual references that can help you find the fastest path to sale and close your deals faster.
In this webinar, Lucidchart’s SVP of Sales, Dan Cook, will show you how to successfully map your accounts and key contacts and how to use that map to strategize more effectively. With a clear view of your accounts, you’ll be prepared to accelerate the sales cycle and close bigger deals.