How to Create an Integrated Sales Enablement Strategy for Your Sales Team


Donald Matejko – CRO, Showpad

Ryan Leavitt – Co-Founder & CRO, LearnCore

Nikki Nummela – Sr. Manager, Global Sales Enablement, PerkinElmer, Inc.

What you’ll learn:

  • How to build and implement a powerful sales enablement strategy.
  • What does, and does not, qualify as Sales Coaching Excellence.
  • Which engagement data help improve the relevance and effectiveness of salespeople.

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The best buyer experiences are built on a foundation of sales excellence—knowledgeable, skilled salespeople who bring value to buyers, in the form of relevant information and insights.

To achieve sales excellence, teams need to take a close look at how they are equipping their sales teams and focus on three core tenets of sales enablement: content management, customer experience, and coaching excellence.

We were joined by Donald Matejko; CRO of Showpad, Ryan Leavitt ; Co-Founder and CRO of LearnCore and Nikki Nummela; Sr. Manager, Global Sales Enablement at PerkinElmer Inc., to analyze integrated strategies that lay the foundation—and drive the vision—of real-world sales enablement.

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