Guest: David Donlan – CRO at Crayon
Moderator: Scott Barker – Head Of Partnerships at Sales Hacker
According to the 2019 State of Competitive Intelligence, companies who share competitive intelligence with their organization on a daily basis are 84% more likely to see an increase in revenue. So how can marketing and sales teams leverage CI to win more competitive deals?
In this webinar, David Donlan, Chief Revenue Officer at Crayon, discussed how to leverage competitive intelligence into your sales & marketing playbook to help you win more deals at scale.
- Identify and analyze your competitive landscape
- Capture and leverage competitive insights from both the web and the field
- Increase competitive win rates by acting on real-time intel
- Execute best practices around competitive selling
Watch it here