Guest:
David Kurkjian – Founder at MasterMessaging
Moderator:
Scott Barker – Head of Partnerships at Sales Hacker
What You’ll Learn:
- How you can increase the conversion rate on your first call by up to 580% in one quarter.
- How you can use a proven framework to impact revenue by elevating the value of your product or service.
- How your reps can follow a “Roadmap” based on scientific breakthroughs in human decision making.
- How you can close deals quicker, increase your margins, and expand opportunities with existing clients.
Watch it here
The most important sales conversation that your reps are having with your prospects is the first one.
Think about it. If that conversation doesn’t quickly deliver tremendous value, there won’t be a follow-up meeting, a demo or a proposal. You have to grab your prospect’s attention in the first few minutes of the conversation and communicate enough value so they will agree to a more in-depth conversation.
So why do so many reps try and “wing it” in the first conversation or worse yet, take an inquisition-style “20 questions” approach that today’s executives don’t appreciate?
Why are sales leaders not training their reps to execute a first conversation proven to predictably get prospects to agree to a more in-depth conversation?