How to Leverage Buyer Intent Data in your Current Sales and Marketing Processes


Brett MerleOutbound Sales Manager at ActiveCampaign

Adam GoyetteVP of Demand Generation at G2 Crowd

Kris LairdSales Development Manager at Outreach

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

Intent data is one of the latest trends when it comes to intelligent marketing and sales prospecting. When used correctly, intent data can alert you when potential customers show strong buying signals. You can literally know when someone is interested in your product before they even visit your site.

But many sales and marketing teams don’t know how to incorporate this new type of data into their current marketing and sales workflows, let alone create a repeatable, scalable program that they can systematize across their sales organization.

What You’ll Learn:

  • Best practices for setting up your marketing automation, CRM, and Sales Engagement tools to operationalize intent data
  • Ideas for enabling your outbound sales team to leverage buyer intent data into their prospecting motion
  • How to leverage intent data for inbound lead scoring to prioritize and follow-up fast

Watch it here

Lauren Alt is the Manager of Demand Generation at Outreach. Prior to this, she led the marketing campaigns where she was responsible for overseeing and coordinating marketing’s campaign planning, execution and measurement processes for the purpose of cross team alignment to achieve marketing revenue goals.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Join Us Today

Insider access to the GTM network and the best minds in tech.

Trending Now

You may also like...