How to Make Conversations the Cornerstone of Your Sales Process


Mark KilensVP of Content and Community at Drift

Michelle PietschSr. Director of Conversational Sales at Drift

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

If you’re familiar with Drift, then you know that conversational marketing is kind of “our thing.”

But it’s not enough to entice buyers with engaging marketing content alone. Once you’ve captured a buyer’s attention, it is imperative that you provide the same authentic, conversational experience throughout the entire sales process. 

Great conversations are the key to building relationships that will ultimately allow you to skyrocket your sales numbers.

What You’ll Learn:

  • How to provide a top-notch customer experience through every stage of the sales process with conversational selling
  • Building rapport and gaining the trust of your buyers through conversations
  • The “Golden Rule” of Selling
  • Four conversation sales principles: Authenticity, personal, educational, conversational

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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