Guest: Becc Holland – Head of Sales Development at Chorus.ai
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” – Sales Manager.
“Why can’t sales just, like, close 10% of the leads from my webinar last week?” – Marketing Manager
Sound familiar? Yeah… you’re not alone.
Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!
In this webinar, she revealed the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.
What You’ll Learn:
- How to redefine age-old terms like “MQL” & “ICP” to ensure you deliver QUALITY leads to your sales team, not just quantity.
- How to Comp & Measure your marketing team to directly align them to your Sales & SDR team so you “win as a team and lose as a team” (Hint…. It ISN’T measuring your marketers on “influenced pipeline” OR “closed-won revenue”)
- How to build a comprehensive playbook that enables your SDRs to 3X their booked meetings from your MQLs (Content Downloads, Webinar Registrants, Event Attendees, etc..)
- How to ensure your SDR team and AE team is fully up to speed on all marketing efforts, WITHOUT any brutal “Internal Alignment” meetings that everyone snoozes through 🙂
Watch it here
