Guest: Lauren Kersanske – Sales Enablement Manager at Crayon
Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker
Battlecards can be an essential tool, but most battlecards wither away and go unused. Why? Because they are constantly out of date, they’re hard to find, and you can never tell if they’re effective or not.
In this webinar, we walked through a playbook that shows a path to 100% Battlecard adoption, helping reps win their competitive deals, and improve the overall win rate by 50% or more.
What You’ll Learn:
- How to roll-out new battlecards to your team(s)
- How to keep battlecards updated with constant competitor & market shifts
- How to incorporate battlecards into a sales rep’s workflow to ensure easy adoption
Watch it here
