Guest: David Priemer – Founder & Chief Sales Scientist at Cerebral Selling
Moderator: Scott Barker – Head of Partnerships at Sales Hacker
Do you like talking to salespeople? Neither do your customers!
Yet, in a buying landscape full of infinite choice, information, and distractions, the most successful sales teams will be the ones who deeply align with the tactical and emotional elements of their customer’s journey.
In this webinar recording, former Salesforce VP, founder of Cerebral Selling, and author of Sell The Way You Buy, David Priemer, shared critical lessons for injecting scientifically proven messaging, discovery, and objection-handling tactics into your sales motion.
What You’ll Learn:
- How to get to the root of what truly drives people to buy
- High-impact messaging & pitching tactics to make your cold outreach hit-home
- The top challenges younger sellers face when selling to older (more experienced) buyers
- How salespeople get the idea of “selling value” all wrong
- Proven discovery tactics to help your customers share more intimate details about their operations
Watch it here
