Chris Orlob – Sr. Director, Product Marketing, Gong.io
What you’ll learn:
- The exact best time in the sales cycle to discuss competitors
- The importance ensuring your marketing communications are focused on a meaningful and unique selling proposition..
- Why understanding your market can make all the difference in knowing when to discuss the competition
- How to position yourself to win
Watch it here
Gong.io analyzed the sales conversations of 24,077 competitive deals to find out what top reps do to get the upper hand on competitors. Those conversations were recorded, transcribed, and analyzed with AI, then matched against their CRM opportunities so we could assess the results and determine the 5 best selling strategies to win competitive deals.