The Three A’s of Sales Enablement: Alignment, Adoption, Acceleration


Kira GreerGlobal Sales Enablement at Hired

Colby HenardDirector of Sales at Showpad

Moderator: Colin Campbell – Head of Community at Outreach, Sales Hacker

Launching a successful sales enablement program looks different at every organization but must include three things: organizational alignment, cross-functional adoption, and measurable acceleration.

Kira Greer, Global Sales Enablement at Hired, talked through how she tackled the “three A’s of enablement” and why content, coaching, and training all fit under the enablement umbrella. She outlined Hired’s approach to executive/C-suite buy in, change management, mistakes made along the way and what’s next for her program. Showpad Director of Sales, Colby Henard, joined Kira to outline why a unified approach to content, training, and coaching is setting Hired apart from the pack in its sales enablement journey.

What You’ll Learn:

  • The strategic vision for sales enablement programs at Hired
  • Why content, training, and coaching should all live in your sales enablement approach
  • Tips for launching a program and boosting adoption among your internal stakeholders
  • Ways to incrementally measure the success of your program

Watch it here

Colin is the Director of Marketing at Sales Hacker. Before that, he led the strategy team at a marketing agency, and worked with hundreds of B2B brands to build winning inbound strategies. Outside of work, Colin is the world’s biggest dog lover, and spends as much time as possible outside.

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