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The Top Sales KPIs You Probably Aren’t Tracking

Guest: Brian Trautschold – Co-Founder at Ambition

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

In our recent State of Sales Performance survey, we asked sales leaders and reps to tell us the KPIs they track in order to hit their goals. The good news? Sales Leaders and reps are aligned. The bad news? According to our findings: the majority of sales pros aren’t focused on the small wins that equal big (repeatable) success.

In this webinar, Ambition co-founder, Brian Trautschold, walked us through the daily activities and early indicators of success that will ensure that every rep stays on track and that every number on the dashboard stays green.

What You’ll Learn:

  • The most underrated KPIs that drive meaningful conversions
  • Real examples of sales teams increasing visibility and, in turn, increasing value
  • How to better-use metrics to guide your 1:1s and create lasting behavior change
  • The best way to consistently measure individual and team growth and accurately track toward your goals

Watch it here

Picture of Scott Barker

Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.
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GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

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