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Why Some Videos Win and Others Fail: Lessons from 20,000,000 One-to-One Videos

Guest: Steve Pacinelli – Chief Marketing Officer at BombBomb

Moderator: Scott Barker – Head of Partnerships at Sales Hacker

“Why didn’t they play my video?” If you’ve ever asked yourself a question like this, then you’re ready for the next step in your video journey: getting results.

You know that video can work in your sales process, but you lack the specific strategies and frameworks to systemize your approach, make sending videos easy, and improve your outcomes. Bypass the pain of figuring this out alone and discover what we’ve learned from over 40,000 people and millions of videos.

Video isn’t the differentiator, you are. Scripts will fail you, frameworks will win, and a plan is crucial.

What You’ll Learn:

  • Simple frameworks for increasing appointments held and converting more leads
  • Why relying on a script isn’t the answer, and what you should do instead
  • Surefire techniques to ensure your videos get played
  • Practical and proven strategies, tips and stories to help you implement a winning video process.

Watch it here

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Scott Barker

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.
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What is GTMnow?

GTMnow is the media brand of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

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