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The future of websites isn’t a builder problem anymore. It’s an agent problem.
In this episode of GTMnow, Sophie Buonassisi sits down with Linda Tong, CEO of Webflow, to unpack how the entire web is being rewritten for a world where humans AND AI agents are your audience.
Linda breaks down why Webflow is no longer “just a website builder” (it’s an agentic web marketing platform), what the Vidoso acquisition unlocks for AI-generated brand assets, and how the rise of Answer Engine Optimization (AEO) is forcing marketers to rethink content from the ground up. She also shares the practical playbooks her team uses to “vibe” sites into production with the Webflow MCP server, why human creativity is the only real moat left, and how she built her own personal CRM using Claude Code.
If you run a GTM team, lead marketing, or are trying to figure out what your website should even look like in 2026, this one is essential.
Discussed in this episode:
- Why your website is now the #1 source of truth for humans, bots, and agents
- The shift from static sites to continuously optimizing, dynamic experiences
- How “vibe coding” with MCP is changing the way teams build on the web
- Inside the Vidoso acquisition and what “brand-governed AI” actually means
- AppGen: going from prompt to production without losing brand consistency
- Answer Engine Optimization (AEO): the non-obvious mistakes marketers are making
- How to structure a marketing team made of humans plus agent swarms
- The “5 words” exercise every CEO should run inside their company
- Linda’s personal CRM built with Claude Code (and how Webflow scales internal AI)
- Why “unlimited credits” and Builder Days unlock real AI productivity
Episode highlights
1:41 – From static to dynamic
3:12 – Inside the Vidoso acquisition
5:38 – The human moat
7:17 – Beyond the website builder
8:55 – Structuring human + agent teams
9:58 – AppGen, explained
10:45 – Prompt to production
12:11 – AEO misconceptions
14:40 – Holistic AEO strategy
16:38 – The 5 words exercise
18:10 – Linda’s personal CRM
19:31 – Central vs. individual AI
20:44 – Inside Webflow’s Builder Days
Key takeaways
1. Your website is no longer a destination, it’s a source of truth:
Humans visit it, but agents and answer engines crawl it to represent you everywhere else on the web. How you write your site now determines how AI talks about you.
2. Static sites are dead. Dynamic is finally real:
AI makes it possible to spin up site variants on the fly for different audiences, locales, and intents. The dream of true personalization is here, just not where most teams are looking.
3. The human moat is creativity, taste, and judgment:
When the cost of creation drops to zero, what you choose to build and why becomes the entire game. Execution is no longer the bottleneck.
4. AEO is a brand clarity problem, not a technical one:
Most marketing copy is too fluffy for LLMs to parse. If a human can’t tell what you do from your H1, neither can ChatGPT or Perplexity. Answer the basic questions directly.
5. Pick your 5 words:
If you asked 10 employees to describe your company, you’d get 20 answers. In an AI-saturated web, that inconsistency gets amplified across every channel. Brand discipline is now a GTM lever.
Follow Linda Tong
- LinkedIn: https://www.linkedin.com/in/lktong
- X (Twitter): https://x.com/YayLT
- Webflow’s LinkedIn: https://www.linkedin.com/company/webflow-inc-
- Webflow’s website: https://webflow.com
Follow Sophie Buonassisi
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi
- X (Twitter): https://x.com/sophiebuona
- Newsletter: https://thegtmnewsletter.substack.com/
Follow GTMnow
- LinkedIn: https://www.linkedin.com/company/gtmnow
- X / Twitter: https://x.com/GTMnow_
- YouTube: https://www.youtube.com/@GTM_now
- Podcast directories: https://gtmnow.com/tag/podcast
Follow GTMfund
- Newsletter: You’re in it 🙂 If this was forwarded to you, you can subscribe here. GTMnow is our main brand for content, but we also have two around our investments:
- LinkedIn: https://www.linkedin.com/company/gtmfund
- X: https://x.com/gtmfund
GTM 191 Episode Transcript
00:00 – 00:02
Sophie Buonassisi: Linda, welcome to GTM now.
00:02 – 00:04
Linda Tong: Thank you for having me. I’m so excited to be here.
00:04 – 00:27
Sophie Buonassisi: Absolutely excited to have you here. Excited to pick your brain on all things brand new System website, because it is massively changing right now. And what we’re seeing is a lot of people are are uncertain about what that future looks like. So curious to kind of pick your brain on that perspective. If you could summarize, you know, what has changed with websites now?
00:28 – 00:28
Sophie Buonassisi: What would that be?
00:28 – 00:57
Linda Tong: Oh my gosh. So one yeah, I think now is the most exciting time in history when you think about the future of the web. So yeah, being scared about it, I think it’s like the wrong response. I think people should be so Stopes yeah. The thing that we’re seeing change and you know, what people are feeling is the website has actually become ten times or a million times more important than it ever has been before, because now it’s not just this one destination that you go to, but actually it becomes your source of truth as a brand.
00:57 – 01:20
Linda Tong: And it’s a place that, yes, humans are still going to come and navigate and experience, but it’s also now the place that bots and agents are coming to to understand you, represent you, and then reflect you in other channels, whether it’s, answer engine or through other sorts of like experiences. Your website now becomes like a multi sort of channel like endpoint.
01:20 – 01:27
Linda Tong: And it’s a place that AI becomes like sort of like the holy grail of how you represent yourself on the web.
01:27 – 01:41
Sophie Buonassisi: Yeah, yeah, definitely. Holy Grail is a good, good word for it. And, you know, you’ve talked about websites as kind of living systems that continuously optimize. What does that look like with that holy grail in mind?
01:41 – 02:00
Linda Tong: So I think it’s finally actualizing the dream that we’ve always had about the web. Yeah. I mean, I’ve been around for quite some time. I won’t age myself. But I since I began my career, people talked about being able to have customized experiences that when I go to website, I should get experience built for me and you should get one built for you.
02:00 – 02:27
Linda Tong: The thing is, that never really happened because teams said, like doing personalization or optimization or experimentation was just so hard it required more resources and time, and you’re building all these versions of your website and standing them up and trying to do this weird targeting. Now is finally the time that your website goes from being the static experience to dynamic, because suddenly in the age of AI, the idea of creating variants of your site on the fly is possible.
02:27 – 02:46
Linda Tong: Having the experience showcased to a different audience based on who they are as a human, as an agent. Is it someone who’s been here before? Is it like, you know, what do I know about the person coming to the site, and how do I cater that experience to them? Like that is entirely possible now. And so I think this big shift is really it’s a shift from static to dynamic experiences.
02:46 – 02:53
Linda Tong: And as a result of that continuous optimization or continuous iteration of your site becomes totally possible.
02:53 – 03:12
Sophie Buonassisi: And I think you’ve you’ve absolutely nailed it that this is something people want. We’ve wanted this for so long, and so it’s a very exciting time that we can actually be here and now. Web flow in March of 2026, you actually acquired video. So yeah. And video SEO was a company that generates brand aligned visual assets at scale using AI agents.
03:12 – 03:30
Sophie Buonassisi: You’ve also integrated cloud MCP for development. You partnered with cursor. So all these things combined kind of point towards you’re building for a future where humans and agents are actually coexisting from an accessing website standpoint. Absolutely. What do people need to know about the future? When we think about who’s actually coming to the website?
03:31 – 03:52
Linda Tong: You know, the future is really important. In that one, you have this dual audience, humans and agents, but also it’s how you actually operate and run. It’s fundamentally different. And the reason why, you know, our MPP server exists is because before, if you were building a website, someone would come in and design it by hand and iterate that website or even code it.
03:52 – 04:15
Linda Tong: Now with an MTP server, you can actually vibe it, right? You can actually talk to it with natural language and build your website. And so we’re creating new creation points with new different sort of experiences based on how you want to build. We’re also creating, automations on top of that that allow you to run experimentation, do a company’s marketing spin up campaigns and then video.
04:15 – 04:34
Linda Tong: So the thing is, when you build a website, it’s not just text or a landing page. It’s actually, you know, it’s media, it’s assets, it’s images, it’s video. And what you need to be able to do is when you’re going to create this stuff, whether you’re going to create it with AI or you want to create it manually, or you want to do a little bit of both, you’re going to need something that generates all of that type of content for you.
04:34 – 05:06
Linda Tong: And so video so for us is about being able to generate images or video that’s tied to like the landing page or the website or the experience that you’re creating. And so for like for people who are thinking about it, it’s how do you create infinite experiences dynamically with AI to serve a myriad of customers who are coming, not just human and agent, but even within human and agents like from different locales, from different, industries, people who you’ve seen before, you haven’t seen before, agents that are just trying to understand you versus agents that are trying to action on you.
05:06 – 05:13
Linda Tong: It’s the purposes and the reasons why different audience members are interacting with your site is fundamentally changed.
05:13 – 05:38
Sophie Buonassisi: And I like the the terminology you use. You had you vibe in. Yeah I think that’s very catchy. There’s something shorthand about that vibe is very catchy. Okay. So when people are thinking about actually building the website experience with that in mind, are there any kind of tactical nuggets that you’ve seen with your purview across so many different websites that people should have in mind when they’re building?
05:38 – 06:00
Linda Tong: I mean, the thing that we don’t talk about enough is often with AI, everyone’s like, I can go faster, right? I, I can tell my engineer, I can text my designer. The thing is, yes, you can execute faster, but the thing that makes us really unique as a species is that humans are innately creative. We have judgment, we have taste.
06:00 – 06:15
Linda Tong: And like that’s a thing that if you’re going to build a website, I don’t care whether you want to build with AI or you want to build yourself, but like it’s so important to think about what you uniquely want to create and what what do you want to make special about it? And why should this even exist? Like, why should a website exist on the internet?
06:15 – 06:39
Linda Tong: Like why are you putting another set of, you know, markdown into like hosted on something to show people like, what are you trying to accomplish? I think that’s the most important key, because now that the cost of creation of anything a website, an app, whatever has more or less commoditized down to zero the purpose of what you’re creating and how you want to delight your audience and be innovative and unique, that is like where all the value is.
06:39 – 06:49
Sophie Buonassisi: I mean, that’s fantastic advice to for anyone thinking about how do you build leverage in your career? Yeah, at the same time, in addition to hiring, too, on the flip side, for sure.
06:50 – 06:58
Linda Tong: You know, it’s always like, what is what is my most as a as a human right? Like what? What can I uniquely do that I can’t? I never say is the heart of it.
06:58 – 07:17
Sophie Buonassisi: We talk about moats for software companies all the time. We should be talking about modes for human species now. Total creativity, judgment, taste are things that I heard you say. Yeah, I would absolutely agree with. And we talked a little bit about the acquisition. Yeah. And video. So web flow has been growing tremendously. And a big part of that is the shift away from the website builder.
07:17 – 07:27
Sophie Buonassisi: Yeah. So for anyone who may be familiar with web flow as maybe a web flow as maybe a no code website builder itself, like what is web flow now that people should now.
07:28 – 07:48
Linda Tong: We are in a web marketing platform which is so different from a website builder. We, you know, a lot of people think you can come and build a website with web flow, but if you think about it, just the capability to create something, a website and app, whatever, that’s maybe 1% of the lifetime of that experience, right? Once you’ve built a website and you’ve launched it, then comes all the work.
07:48 – 08:13
Linda Tong: It’s things like looking at the analytics, running tests on it, iterating the content, making sure it’s actually being discovered. You’re doing performance marketing around its entire body of work. It’s hundreds of people in your organization who are running and operating this website. And so what we have done over the past few years is we’ve expanded to ensure that everything you need to do with that website, all the analytics, experimentation, the asset management that can all come within our platform.
08:13 – 08:31
Linda Tong: But where we we’re taking it to the next level is it’s not just the software that runs your website, it’s the team. And I think the future of marketing teams are a mix of humans and agents working collaboratively to run the myriad of experiences that come through marketing. And so we’re building the identity layer. We’re building an entire suite of agents.
08:31 – 08:47
Linda Tong: We’re going to partner with our marketing teams and with all of our customers. Marketing teams actually run the really complex world that is web, because now you have to be dynamic and and interesting. You can’t do it with just like a couple of people you really need, you know, this swarm of agents to support you.
08:47 – 08:55
Sophie Buonassisi: Definitely. What does that structure look like when we talk about the swarm of agents? How can leaders think about actually structuring their teams based on the.
08:55 – 09:20
Linda Tong: You know, I spent a lot of time talking our own team about it because it’s, you know, if you think about the structure of any team, you have a mix of managers with ICS who have specialties, and then you also have senior ICS, who are your architecture strategist, are, you know, your principals. I think what you’ll find is humans are going to shift more into these senior strategist and principals, as well as managers, folks who hold the bigger picture in their heads, who coordinate and own the strategy.
09:20 – 09:41
Linda Tong: And then I think what you will find is you’re going to see more and more agents owning individual tasks and capabilities that get orchestrated, either by agents or by managers. And so you’re going to start to see the human layer inside of an organization really own, like the big picture, the strategy, the thought, the innovation. Are you going to have agents execute like very specific domains?
09:41 – 09:48
Sophie Buonassisi: Very cool. Yeah. And we’re already seeing team structure that way. And I’m sure at Web Flow, it’s quite interesting to see how you’ve evolved and shipped in teams.
09:48 – 09:49
Linda Tong: Absolutely.
09:49 – 09:58
Sophie Buonassisi: Yeah, absolutely. And one aspect that web flow is after and after and I believe is in public beta. Yep. And it sounds like people are reporting react’s growth.
09:58 – 10:00
Linda Tong: There’s a ton of gross ton.
10:00 – 10:01
Sophie Buonassisi: Of growth already.
10:01 – 10:19
Linda Tong: So they’re saying oh, there’s action. And what they’re also using is they’re using our AoE product. Yeah. So EO is driving growth and action is it’s enriching the experiences that they can create. So with action you can not only build, you know a lot of people build websites, but those websites are really complex are actually applications there.
10:19 – 10:36
Linda Tong: You might want to build a pricing calculator or a booking engine, or you might want to build a game with App Jen. You can build that, that deeper application experience into your website or just a standalone app hosted on Web Flow Cloud. And you know, whatever thing you want to build on the web, you can build with web flow.
10:36 – 10:45
Linda Tong: And then with EO, you can drive visibility with an answer engines and drive growth in terms of experience and opportunity.
10:45 – 11:10
Sophie Buonassisi: Okay, let’s break both of those out because both are areas that are fascinating to go down for sure. So first with App Jen, you know, one pattern that we’ve seen at least is it’s one thing to prompt. It’s another thing to actually prototype. Yeah. And get something operationalized. Yeah. It’s I’m curious what you’re seeing there around. How can teams make sure that they’re not just prompting and creating, you know, utility variances, but it’s actually being operationalized?
11:10 – 11:10
Sophie Buonassisi: Yeah.
11:10 – 11:27
Linda Tong: Yeah. So for us it’s, any third sort of creation, we want to go prompt in production. Like that’s our stance. And so what we built around is, you know, there’s a million tools out there where you can prompt an app, prompt a site prompt, you know, whatever, what we built around it is what we’ve been calling our marketing harness.
11:27 – 11:46
Linda Tong: It brings the context of your brand, your tone of voice, your design system, all the things that make it uniquely yours. And it feeds into our AI system. When you’re prompting a site or an app, it actually ensures that it’s on brand and it actually meets your needs. And that allows you to actually build something that would you would ship to production.
11:46 – 12:10
Linda Tong: And we’ve built the entire flow such that once you built it, you can once like publish on our hosted cloud. So all the pieces that you need around it to, to stand it up are there so that that’s the magic of app chain and more importantly, of how we’ve actually leveraged AI in our product. It’s AI, you know, Frontier Lab models paired with a marketing harness that’s catered to your brand that ensures whatever you build is yours.
12:10 – 12:11
Linda Tong: Incredible.
12:11 – 12:35
Sophie Buonassisi: And let’s switch to the second one. And I saved it for last or second because it’s one that you hear everywhere. Oh, answer engine optimization. There’s a lot of talk around what people need to do and people action what they need to do well, what are people not thinking about? What are the non-obvious things of EO that people may have misconceptions about or may not be aware of?
12:35 – 13:02
Linda Tong: You know, it’s it’s the obvious things that people don’t do because they feel like they’ve done it so easily. You know, the the thing that everyone keeps talking about like, oh, site schema, I need to worry about my site. I’m like, we can solve that for you. That’s really easy. But it’s actually if you think about the purpose of a website, it was such like if someone came to your website and they could understand what it is you do, what your value proposition is, get information so that if they wanted to become a customer, they could easily become a customer.
13:02 – 13:26
Linda Tong: But now if you think about how marketing is evolved, people put this there’s a language on their website, it’s, you know, really fluffy. It’s really unclear, you know, the number of times when people introduce themselves, they’re like, oh, I’m in AI Business Insights platform. And you’re like, what does that mean? Yeah. And so because of that broad language answer engines are like, I don’t really know what you do and they don’t represent you well.
13:26 – 13:42
Linda Tong: And so it’s really important to think about what story you’re telling on your website. It’s not even an ego thing. It’s just how did you want to explain what you are to your customers? And one of the top areas of Am is, authoritative content. Part of it is the structure of the content, and part of it is the meat of the content.
13:42 – 14:02
Linda Tong: It’s actually answering the important questions about what it is you do in an FAQ style. Super basic, but like answering the questions directly and clearly so that when an LM reviews your site, it can actually represent it accordingly in some sort of answer engine. And a lot of people miss that because they feel like they need to use this really like sexy marketing language.
14:02 – 14:07
Linda Tong: But it’s also undecipherable. And so you’re like, I don’t know what this company does. Still.
14:07 – 14:17
Sophie Buonassisi: I always think a fun game is when you kind of blur out parts of the website, you just look at the H1 or the header, for example, and you can I guess what this is half the time you can.
14:17 – 14:19
Linda Tong: We should start a talk show and just do that.
14:19 – 14:40
Sophie Buonassisi: Where it would, it would be quite interesting. Yeah. Yeah. Okay. So clarity and it’s funny because that’s not something that necessarily changes. Like if you take fundamentally first principles we should always be clear about what we do. But we’ve kind of leaned towards this lens of like the fun, sexy buzzwords that now is swinging the other way. So non-obvious things.
14:40 – 15:02
Sophie Buonassisi: Okay. And what about, how website and how should people should be thinking about their holistic EO, their holistic EO strategy? Yeah, because I know we field a lot of questions around, should I be on Reddit? Should I be doing stuff with my website? People are really having this prioritization. Yeah. Problem. So I’m curious how you think about the prioritization metrics around EO.
15:03 – 15:24
Linda Tong: Yeah. And what’s challenging is EO is another channel, right? It’s we only worried about SEO before now. You have to think about both. And anytime you introduce a new channel it introduces complexity. And it’s, you know, crazy sort of like exponential increases and like how you have to think about how you run your business. And the challenge with EO is it is not just like your website is a source of truth.
15:25 – 15:40
Linda Tong: It is a place that it will prioritize as primary content, authoritative content. So you do want to think about, like I was saying, like things like site schema, you want to think about the content of your site. You want to see, think about your site structure, the basics that you would do in SEO, like alt tags and like images.
15:40 – 16:07
Linda Tong: So you want to do all of that. But you’re right. You have to think about more than your website. You have to think about how you’re showing up in third parties like Reddit. Your UGC is representative of your brand, what content you publish externally. If you’re telling a different story on Reddit than you’re telling on your website, and you’re telling in some article that you’re printing with some third party like publisher, when I goes and looks at all these sources, it’s going to get confused because you’re telling fundamentally different stories across all these channels.
16:07 – 16:30
Linda Tong: And so you need to have clarity of your what is your brand, what is your story, what are you trying to articulate? And you have to tell it clearly and concisely and consistently more than anything else. And it’s about having your internal source of truth, of like, how are you representing yourself and telling your story? Because if you don’t do that, well, EO is just going to mess up understanding who you are, and it’s going to probably lean heavily on your website, which is the right place to start.
16:30 – 16:38
Linda Tong: But it’s still going to get confused everywhere else. And I think it’s a it’s a strategic human problem more than anything else.
16:38 – 17:03
Sophie Buonassisi: It’s funny how there’s a lot of just consistency things that you solve a lot. I hosted a dinner last night for a bunch of founders, and one of the things that came up was and recommendation was pick your five words that represent your company. Yeah. And how you want people to feel like your company. And it was shocking how many people, late stage and early stage didn’t have words documented or couldn’t find an actual consensus around them as a team?
17:04 – 17:09
Sophie Buonassisi: Yeah, these are like fundamental things that we’re now coming back to out of necessity, out of AI are quite interesting.
17:09 – 17:29
Linda Tong: I mean, if you didn’t exercise, if you said, hey, every CEO, go back to your company and ask the first ten people that you see to describe what your company does, you would get ten and you probably have 20 different answers. Honestly. Yeah, that’s a problem, right? Like consistency and clarity of how you describe who you are, you can’t even get it right.
17:29 – 17:52
Linda Tong: But the people who are owning your business, how are you going to get it right with, you know, hundreds of thousands people were probably interacting with it, plus entire fleet of agents that are growing, you know, hundreds of percent year over year. And so, that is a really, really tough thing to do. And so, yeah, picking five words or repeating the same sentence again and again so that people are actually marching to the same beat and like, understanding what you’re doing.
17:52 – 17:54
Linda Tong: I think it’s so critical. Yeah. Especially now.
17:54 – 18:10
Sophie Buonassisi: Yeah, 100%. It’s like the brand touchpoints that people need to hear the same message X amount of times before to actually internalize it. So consistency I love it. And we’re talking about AI. So I’d be remiss if I didn’t ask if there’s any AI workflows that have been really transformative for you that you personally use.
18:10 – 18:21
Linda Tong: Oh my gosh. So for me, I got so excited when I started building with Cloud Code. I meet a lot of people and I am terrible with faces and names like just terrible. It’s like such a job hazard.
18:21 – 18:25
Sophie Buonassisi: I’m gonna test you on this later. I’ll find you. I know, I’m just like.
18:25 – 18:25
Linda Tong: I’m so sorry.
18:25 – 18:26
Sophie Buonassisi: I can’t.
18:26 – 18:28
Linda Tong: But I built a personal CRM.
18:28 – 18:29
Sophie Buonassisi: Brilliant.
18:29 – 18:48
Linda Tong: And what it does is it tracks all of my interactions. It tracks what we talked about. Any action items I have, any context I can see in a timeline view on a person by person basis, and I can always enhance it with my own notes and things like that. But more importantly, I can also give myself out rules on a per person basis or a type of person basis.
18:48 – 19:11
Linda Tong: And so let’s say I want to make sure I’m talking to certain customers every 30 days. I can actually set rules within my personal CRM that will remind me, hey, you need to reach out to this person. And if I’m just thinking I’m to be like, hey, what’s going on? Like, that’s not helpful. So what it actually does is it goes out and searches LinkedIn and like information on the company on the web, and it’ll send me things on a regular basis that says, hey, this just happened.
19:11 – 19:27
Linda Tong: You might want to reach out to them or they just posted this. You should reach out to them to nudge them on this. And it actually makes me more, it proactively gives me the fodder to actually connect and reconnect with people and help me maintain those relationships, which is so hard as we start to, like, sort of splintered them.
19:27 – 19:31
Linda Tong: So many more relationships than we’ve ever had to manage 100%.
19:31 – 19:53
Sophie Buonassisi: That’s a fantastic use case. And what happens if, let’s say, multiple people on your team want to create this? Because you yourself, you have such a unique relationship to everyone as the CEO. What if you got is that start to create this? Does that start to actually detract from one unified system of a CRM? Like are there any guardrails you’re putting for other people that may be building personal CRM other than yourself?
19:53 – 20:08
Linda Tong: Yeah, I mean, I actually want my team to create whatever is going to help them with their workflows. Yeah. And where we see common workflows, what I really want to do is actually build central applications that we can all leverage, because there’s no point in building this ten times over. It’s, you know, I’d rather be like, hey, let me build it.
20:08 – 20:24
Linda Tong: Once I figure out the off, let you create your own experience and make it relatively malleable. So if they want to like, change things up, they can. But I’m actively trying to figure out how do I actually make this like a more useful application that I can roll out to the org and let them all leverage it however they see fit?
20:24 – 20:35
Linda Tong: But there’s, you know, there’s no limit to what we can build. I think as as long as you have a clear problem and use case, I want people to build and create. And then where we see commonalities, I want us to share and co-create.
20:35 – 20:44
Sophie Buonassisi: I love it. That’s fantastic culture. And what has been the one and biggest unlock for enabling that? I use case within companies. Yeah.
20:44 – 21:03
Linda Tong: One unlimited credits. Yeah. So people can burn as many tokens as they want I think bringing bringing people. Sorry. Bringing people the tools and technology they need, I think is really important. But the other part of it is, you know, right now everyone I talk to is like, I’m exhausted, I’m tired, I wake up and there’s a million things to read about.
21:03 – 21:18
Linda Tong: There’s a new model, there’s a new innovation. And so I think it just as it’s humans we’re exhausted by, like the change that’s happening. And so the idea of being like, I’m going to go do my full time job, and then I’m going to go find some extra time and I’m going to teach myself, I am going to build the thing.
21:18 – 21:41
Linda Tong: And you know, when you first build, like you never get it right, it takes a long time to iterate. And so, you know the difference between learning and finding that productivity in law, you actually burn more time, and then you eventually get to that moment and nobody has a time to burn. And so what we’ve invested in heavily at Web Flow, as we said, look, we’re going to carve out time and we’re going to recognize that that’s going to have some business impact.
21:41 – 22:01
Linda Tong: But you know, literally next week we have a full day builder day where we’re actually telling the full company, sit down, identify the top workflow you want to fix, and spend a whole day building it and then work together in teams or do it individually. But you know, finding things like builder days or, you know, creating innovation moments or even, you know, we’re spinning up a small internal team that’s actually going to be building the central AI infrastructure for the company.
22:01 – 22:17
Linda Tong: So things like my personal CRM, if we want to build internal apps that everyone can have, you know, they’re building a library of skills, they’re going to build some internal apps and workflows. We’re investing in all fronts of a centralized and individualized. So you have both like having spoke model but also spokes innovating. Yeah.
22:17 – 22:22
Sophie Buonassisi: Yeah that’s fantastic. Well really appreciate the conversation Linda. This has been fantastic.
22:22 – 22:23
Linda Tong: Thank you for having me.
22:23 – 22:28
Sophie Buonassisi: For anyone interested in following along with Webflow yourself, where can they find you?
22:28 – 22:35
Linda Tong: You can find me on LinkedIn, Twitter. I’m guilty or welcome. Perfect. Thank you Linda, thank you so much.
