Ey? It’s not a Friday, what are you doing in my inbox?
Well we’ve got some exciting news!
For those of you who don’t know, my partner Max Altschuler, founded Sales Hacker in 2013 and ran it for 5 years (I joined SH later in the journey) before it was acquired by Outreach where it ran for another 5 years.
Max put blood, sweat, and tears into that business and we built something special. Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. But after a decade, it’s clear that it was time for a big change.
At the same time, we have been working on the media entity under our GTM umbrella. It’s been picking up some serious steam.
As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. In any good GTM, you create what’s called a flywheel.
Flywheels need at least three pillars to work. Our flywheel motion is Fund -> Community -> Media. Each pillar supports the other two pillars in multiple impactful ways.
One of our biggest strengths as a fund is our ability to tap into our network of 300+ seasoned GTM leaders who’ve been there, done that. It’s our major differentiator of a value proposition and why companies would decide to give us access to their fundraising round. It’s the heartbeat of our fund.
By investing in our owned media, we are able to demonstrate the value of our network and our fund superpowers to a far-reaching audience of operators, founders, and potential founders. When they look to raise money, we are top of mind.
It also allows us to put our GTM leader LPs on a pedestal and showcase their knowledge, allowing them new and exciting opportunities in their careers. Hopefully, other GTM leaders see the impact here and want to join us. Every added GTM leader LP enables us with another node acting as more deal flow, more diligence, more connections to potential hires we can place at our portfolio companies, and more expertise to directly support our portfolio companies.
Our current portfolio companies like it as well because we are able to promote them organically and provide them with even more educational material that they can take back to their GTM orgs and action on. Of course, our portfolio companies get a much deeper level of support and engagement from us beyond this, but every little bit helps.
The more we grow the media asset, the more eyeballs we get and mindshare we receive from the next wave of top-tier founders. Our goal is to be the defacto resource for all things B2B SaaS go-to-market.
This is what Sales Hacker was for the Inside Sales industry when Max sold it to Outreach in 2018. Our acquisition of Sales Hacker and subsequent rebrand/relaunch to the new GTM media asset provides us with an amazing content catalog and built-in, engaged audience.
Everything we do is about long-term success of the fund. This means investing in infrastructure to get the most out of our incredible network. That means sourcing the best deals across all B2B SaaS, getting access, and supporting in a meaningful way.
Without our investment in this level of infrastructure, the network alone will never be enough. This is our moat. It also means we don’t need media to be a revenue generating activity, so we can solely do what’s best for our audience, not what makes brings in the most sponsorship dollars.
For current GTM Newsletters subscribers (like you!) nothing will really change beyond higher quality content and a centralized place to consume all of our of GTM content (newsletter, guest articles, podcasts, live events, etc.)
The acquisition of Sales Hacker and relaunch under GTMnow will be looked back on as an important milestone on our path to becoming well known industry-wide as a marquee fund.
Stay tuned for the official site launch of GTMnow on August 15th.
Thanks, as always, for rocking with us.