Sales Hacker is re-acquired by GTMfund

Sales Hacker is re-acquired by GTMfund, re-branded as GTMnow

It’s an exciting and bittersweet day. Sales Hacker has been acquired by GTMfund.

For those of you who don’t know, Sales Hacker was founded by Max Altschuler and GTMfund is his new company.

So what does this mean for you? We will be pouring more resources into building the best educational media company for all things sales and go-to-market.




We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. A connected way. An integrated way.

We have some truly massive initiatives in the works and we’ll be sharing articles, podcasts, newsletters, and videos on some of the most cutting-edge topics when it comes to generating revenue.

We’ll stay focused on producing super high quality content showcasing the on-going innovation industry-wide. You’ll receive less emails from us, but super detailed weekly newsletters with actionable content right inside of them.

Our network of GTM leaders is unparalleled and we are experimenting with proven playbooks across our 100+ portfolio companies daily. I’m excited to bring you the results and the play by plays so you can do it too.

The new website is GTMnow.com.

As part of the rebrand, The Sales Hacker newsletter will now be known as The GTM Newsletter so keep an eye out for this first one dropping into your inbox on launch day.

It’s been an amazing 10-year run for Sales Hacker. I’ve had some incredible memories running the business for 9 of those years both independently and as part of Outreach.

If you have a fond memory of Sales Hacker on how it’s helped you in your career, I’d love for you to post it on LinkedIn and tag me.

Looking forward to seeing you around GTMnow!

Max Altschuler is currently the VP of Sales Engagement at Outreach. He is as passionate about the sales profession as they come. He created the premier B2B Sales media company for all things sales innovation, Sales Hacker, and ramped them up to over 150,000 monthly visitors before joining Outreach through acquisition. At Outreach, he leads all things marketing, along with the continued evolution of the Sales Hacker community. Max is a highly regarded sales thought-leader published by Forbes, Time, Inc, Harvard Business Review, and Quora. He wrote the book on modern sales called Hacking Sales: The Playbook For Building A High Velocity Sales Machine, which was published by Wiley.

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