GTM 34: "Community Is the New Google"

GTM 34: “Community Is the New Google”

Kathleen Booth is the SVP of Marketing and member of experience at Pavilion, The modern union for go-to-market leaders. Prior to her time at Pavilion, she founded Quintain Marketing a full service marketing agency that she sold after over 10 years of operating.

Kathleen has held a multitude of Marketing Leadership roles at VC-backed B2B Tech companies. She continues to serve as an advisor to early-stage SaaS companies and B2B startups. 

Kathleen shares a ton of tactical advice on B2B leadership, including how to show up in your community, how to properly draw lines when founding a company, and her biggest learnigs from her exit after operating Quinatain Marketing for 11 years. 

What you’ll learn

  • Best ways to overcome your Imposter Syndrome
  • How to leverage your community in order to elevate your career and drive pipeline
  • How to better understand your company’s objectives
  • An in-depth explanation of Kathleen’s entrepreneurial journey and the importance of drawing lines in the sand when starting out


(6:20) The mission behind Pavilion and how Kathleen first kicked off her role with the team

(8:09) Strategies to overcome Imposter Syndrome 

(12:33) Tips & tricks for managing a board

(15:47) Why community is more important than ever

(21:17) Who should be showing up in your community to drive actual revenue and demand

(27:45) Incentivizing your team to show up in the community

(31:11) Kathleen’s experience building and selling her company

(40:50) Tactical advice to founders who haven’t yet found product market fit

(44:27) The importance of investing in your personal brand


“Developing the confidence to say: I don’t know, but I’ll find out.”

“In the leadership world, it’s important to be vulnerable in a way that expresses confidence.”

“The best advice I can give to founders today, is to always form a corporate prenup when starting out.”

The GTM Podcast

Don’t miss The .GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

And…monthly bonus podcast episodes dropping the first Thursday of every month.

Before helping found GTMfund, Scott spent 4 years at Outreach as Director of Strategic Engagement. He was in charge of aligning key relationships with VCs, BoDs, ecosystem partners and community members to drive revenue and strategic initiatives across Outreach. Scott initially ran revenue/partnerships for Sales Hacker (which was acquired by Outreach in 2018). Prior to Sales Hacker, he led and built outbound Business Development teams at Payfirma and MediaValet. Scott also advises for a number of high growth start-ups and is the host/author of The GTM Podcast and The GTM Newsletter. At GTMfund, Scott leads all fundraising efforts and runs the media arm of the firm. He’s also responsible for assessing investments, team management, LP/community relationships and GTM support for founders.

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